{
  "docId": "019dd923-5eff-723e-9be6-0b2c2a3fcd15",
  "docSlug": "e955288aa364f0f2",
  "documentTitle": "2024 Q3 Investor Overview",
  "authorId": "ZoomInfo",
  "authorName": "ZoomInfo",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 35,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "screenshot",
    "headshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-0b2c2a3fcd15/13",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-0b2c2a3fcd15",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-0b2c2a3fcd15.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-0b2c2a3fcd15#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "After implementing ZoomInfo for its ABM programs, Impartner saw an immediate increase of over 45% in website engagement and saved 15 hours by leveraging automation and scaling their first campaign.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8811-710f-9106-5d9f8d350015",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.27,
        "x": 0.67,
        "y": 0.11
      },
      "kind": "image",
      "text": "Video thumbnail featuring Jeremy Melius",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3cce1ed-c020-4072-8e88-0dbf3dada90f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Pipeline Growth: 12%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8811-710f-9106-647e09b4a409",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.28,
        "x": 0.36,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "The Solution: Before leveraging ZoomInfo for marketing, Impartner had not fully developed its Account-Based Marketing (ABM) process...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11989119-1c38-4239-9762-1f4093cc7d65",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.67,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "The Results: After implementing ZoomInfo for its ABM programs, Impartner saw an immediate increase of over 45% in website engagement...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "442d2307-0e88-40bd-80b0-b468fe9c4f86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.06,
        "y": 0.61
      },
      "kind": "paragraph",
      "text": "The Challenge: Impartner's journey has been marked by exceptional growth, driven by commitment to innovation...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84b57f87-9801-4212-a5dc-25f6364b5cbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.06,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "About the Company: Impartner is the fastest-growing and most award-wining provider in the channel management space...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc384259-40a4-4a72-9545-80a97bac8bea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "ZoomInfo has literally changed the way we go to market. It's a game-changer that has made our job so much easier and more efficient. — Jeremy Melius, Sr. Director of Marketing Operations",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-8811-710f-9106-62baeb070f50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.06,
        "y": 0.24
      },
      "kind": "title",
      "text": "How Impartner's ABM team Drove 12% Pipeline Growth with ZoomInfo Marketing",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18bd82cb-1f96-403d-91b7-bb54812939f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.06,
        "y": 0.12
      },
      "kind": "title",
      "text": "Customer Case Study – IMPARTNER",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6049065a-5441-4c61-84ac-6d6c251e098c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 13,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "9aaa2bbc-5010-4926-ae40-7e51bf1a31b3",
      "evidence": "The presentation includes case studies on Impartner's ABM team and ZoomInfo data improving account scores.",
      "position": 1,
      "objective": "Showcasing quick wins and big bets through case studies",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}