{
  "docId": "019dd923-5eff-723e-9be6-04c046f5cacf",
  "docSlug": "8112071dfc80f8b3",
  "documentTitle": "2023 Q3 Financial Results Slides",
  "authorId": "ZoomInfo",
  "authorName": "ZoomInfo",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 38,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "The slide uses a hierarchical bar chart structure to visualize the TAM decomposition.",
  "elementsJson": [
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    "infographic",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-04c046f5cacf/10",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-04c046f5cacf",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-04c046f5cacf.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-04c046f5cacf#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.76,
        "x": 0.12,
        "y": 0.4
      },
      "kind": "chart",
      "text": "$100B Global TAM breakdown by product segment",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0008e0b0-17c0-479f-bfad-3388c820b452",
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    {
      "bbox": {
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        "x": 0.08,
        "y": 0.82
      },
      "kind": "disclaimer",
      "text": "1. We calculated our TAM by estimating the total number of B2B companies by employee size... Note that the International ACV applied to company counts is assumed to be 45% of North America ACV for enterprise and 75% of North America ACV for mid-market and SMBs.",
      "attrs": null,
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $100B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8810-7350-ba04-86b2222790ea",
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      "bbox": {
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      },
      "kind": "title",
      "text": "Addressing a Large and Growing Opportunity",
      "attrs": null,
      "subkind": "headline",
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      "componentId": "94d07665-a367-4d7d-927b-df7f2f90dfc9",
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      "bbox": {
        "h": 0.02,
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      },
      "kind": "title",
      "text": "ZoomInfo's Global TAM(1)",
      "attrs": null,
      "subkind": "subtitle",
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      "toolSlug": null,
      "confidence": null,
      "componentId": "fb6200f4-b9d2-421d-b746-195998b10b0a",
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  ],
  "metrics": [],
  "tools": [
    {
      "name": "Anchoring Bias",
      "slug": "anchoring-bias",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dea97-5a34-76b9-910d-d32344dd4b39",
      "evidence": "$100B figure anchors all subsequent growth framing.",
      "confidence": 65
    },
    {
      "name": "Focal Point",
      "slug": "focal-point",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dea97-59c9-703a-87b3-a76ab3990384",
      "evidence": "$100B Global TAM headline bar dominates the slide.",
      "confidence": 80
    },
    {
      "name": "Typography Hierarchy",
      "slug": "typography-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dea97-59ee-726e-9b69-9b43726a621f",
      "evidence": "Sub-bars $40B/$30B/$20B/$10B sized to convey decomposition.",
      "confidence": 80
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dea97-5a13-720d-9f26-ae462d45d729",
      "evidence": "TAM banner above four product-market sub-segments.",
      "confidence": 70
    }
  ],
  "frameworks": [
    {
      "name": "TAM Build-up",
      "slug": null,
      "matchId": "019dea97-60c4-725b-b789-54733c2717a8",
      "evidence": "$100B headline broken into $40B+$30B+$20B+$10B sub-bars.",
      "confidence": 80
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 5,
      "beatId": "019dea97-5399-7664-8850-b032962a796e",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "RevOS platform, data foundation, leadership, TAM, and growth levers.",
      "position": 3,
      "confidence": 78,
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    },
    {
      "to": 10,
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      "beatId": "019dea97-546b-76f8-8db1-5aec1c27ff81",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": null,
      "evidence": "$100B Global TAM build-up.",
      "position": 4,
      "confidence": 55,
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  ],
  "loops": [
    {
      "to": 11,
      "from": 10,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "019dea97-558e-75a4-bbba-3b6e9da4d206",
      "evidence": "p10 sizes $100B TAM build; p11 lists 5 growth levers along an upward arrow.",
      "position": 4,
      "objective": "Establish the $100B opportunity and the levers to capture it",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 60,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
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  "locked": true
}