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  "documentTitle": "2022 Q2 Financial Results Slides",
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      "text": "ZoomInfo's ReVOS product suite has allowed Newswire to consolidate their tech stack and bring multiple solutions under one umbrella, something that has historically required several vendors.\n\nWith Chorus, ZoomInfo's conversation intelligence platform, Newswire is able to deliver a seamless sales onboarding and training experience for new reps—introducing them to best practices early and often by reviewing recorded calls, sharing insights, commenting and tagging relevant areas for feedback. After seeing such positive results, Newswire increased its Chorus licenses to empower the customer delivery and account management side of the house as well. Using Chorus to capture and analyze customer phone calls, video meetings, and email threads, Newswire can keep the voice of the customer at the forefront of every decision and interaction. \"Chorus allows us to have a clear picture of the entirety of a customer's experience, and stick to our promise of delivering a premium customer support experience,\" said Metcalf.\n\nThe Results\nWithout access to ZoomInfo's ReVOS product suite, Metcalf shares that \"It would be painful for us to run effective marketing campaigns, customer outreach, and new product launches in a productive and efficient way.\" With the ability to pull insights from one unified platform, Newswire's marketing and sales team use the same underlying data to unlock true marketing and sales alignment and deliver tremendous value to the company overall.\n\n\"The biggest benefit we have received from ZoomInfo is time, which is the most valuable asset that we have; time leads to revenue. A lot of sales is limiting challenges—and I know that our investment in ZoomInfo provides my teams with access to the tools and information they need to excel in their roles.\"",
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      "text": "The Solution\nAfter researching ZoomInfo's SalesOS platform, Metcalf realized this solution was exactly what Newswire was looking for to jumpstart more efficient sales efforts. SalesOS ensures Newswire's team has access to the most accurate B2B contact and company information and business intelligence in order to prospect effectively and engage with the right contacts, at the right companies, at the right time.\n\nWhile Newswire had a resource for identifying net new leads, it still needed to refine its data management strategy. Again, Metcalf found a solution with ZoomInfo—this time with ZoomInfo's OperationsOS suite of products that served as a proper data management solution. Through one integrated platform, Newswire transformed its entire CRM database into rich, actionable data via ZoomInfo's Enrich application and continues to keep the data clean by enriching any new data before it enters its CRM using the ZoomInfo API.\n\nAs a result, Newswire's customer-facing teams no longer waste time sifting through bad data. Metcalf adds, \"I don't have someone on my team chasing down a contact for 30 minutes; instead we have the information we need in seconds. I estimate our partnership with ZoomInfo has reduced the time my team spends doing data entry from 5 hours a week to 30 minutes a week.\"\n\nNewswire is also leveraging ZoomInfo's FormComplete solution to optimize web traffic and improve lead captures. \"With FormComplete enriching the data, we have been able to decrease the number of fields on our web forms from eight to five and still gather more data than ever before—giving us that 360-degree view of the prospect. ZoomInfo has ultimately set our frontline teams up for success when scoring and routing these leads,\" shares Metcalf.",
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