{ "docId": "019dd923-5eff-723e-9be6-011a4fd3e809", "docSlug": "9fea14b8e495f581", "documentTitle": "2022 Q2 Financial Results Slides", "authorId": "ZoomInfo", "authorName": "ZoomInfo", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 16, "pageCount": 38, "prevPage": 15, "nextPage": 17, "slideType": "case_study", "function": "illustrate_case", "density": "overcrowded", "nDataPoints": 3, "notes": null, "elementsJson": [ "headline_text", "big_number", "paragraph", "quote_block" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5eff-723e-9be6-011a4fd3e809/16", "deckHref": "/decks/019dd923-5eff-723e-9be6-011a4fd3e809", "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-011a4fd3e809.json", "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-011a4fd3e809#slide-16", "components": [ { "bbox": null, "kind": "callout", "text": "This translates to a 15% increase in our pipeline, which is amazing to see.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-8811-710f-9101-4ce248886782", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Pipeline increase: 15%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-8811-710f-9101-5648dcabbf78", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.42, "x": 0.06, "y": 0.35 }, "kind": "paragraph", "text": "The Solution\n\"After researching different providers and doing our due diligence, we decided to move forward with ZoomInfo, not just for their data quality, but also for the automation and workflows that exist within the ZoomInfo universe,\" explained Gheorma.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1369c914-a213-4728-a9ca-39c1552e4786", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.42, "x": 0.52, "y": 0.65 }, "kind": "paragraph", "text": "The Hackett Group is on a strong trajectory to keep growing year over year. \"Nobody can deny the impact ZoomInfo has on our teams. We're always looking for ways to consolidate our tech stack and streamline productivity, and ZoomInfo allows us to do just that.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2456e12c-e215-44ad-ac41-1381ca09a76e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.42, "x": 0.52, "y": 0.55 }, "kind": "paragraph", "text": "\"We've identified nearly 2,000 new accounts and 15,000 new contacts that fit within our ICP in just the first year and a half since we partnered with ZoomInfo. This translates to a 15% increase in our pipeline, which is amazing to see,\" said Gheorma.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2bf82182-32c3-4de1-be15-6ce06bb388b8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.42, "x": 0.52, "y": 0.45 }, "kind": "paragraph", "text": "\"With the data intelligence we get from ZoomInfo, we've been able to create a successful Account-Based Marketing (ABM) structure, to ensure every prospect receives a 1:1 experience and only sees content that is most relevant to them at the moment.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "68f620fd-78bc-4594-9876-265f5a15df5a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.42, "x": 0.06, "y": 0.67 }, "kind": "paragraph", "text": "Additionally, ZoomInfo Scoops has helped The Hackett Group's sales and marketing teams stay up-to-date on new projects and initiatives, executive hires, product launches, and major changes within their target accounts. \"Scoops allows us to lead well-informed conversations and craft relevant messaging that will resonate with our target accounts. This feature has helped us tremendously,\" said Gheorma.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7cd0cd9a-5fd6-4203-befa-b0ea8cabcd4e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.42, "x": 0.52, "y": 0.35 }, "kind": "paragraph", "text": "The Results\nWith access to ZoomInfo's suite of solutions, The Hackett Group has brought actionable company insights and contacts into their omnichannel marketing strategy.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c3dcb4be-cdb3-4fd3-b6aa-70cc00e9178a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.42, "x": 0.06, "y": 0.48 }, "kind": "paragraph", "text": "With ZoomInfo, The Hackett Group has significantly improved data hygiene within their CRM. By implementing ZoomInfo Enrich, they've been able to automate data enrichment, giving them a full view of their customers and prospects in real-time. \"We no longer have to waste time or resources manually updating or verifying data,\" explained Gheorma. \"Our sales and marketing teams are now confident that the data they are working off of is reliable and actionable.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cfa3bc75-ee71-458a-b241-54547666a7e0", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "After researching different providers and doing our due diligence, we decided to move forward with ZoomInfo, not just for their data quality, but also for the automation and workflows that exist within the ZoomInfo universe.", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-8811-710f-9101-5347b1028e56", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.06, "y": 0.12 }, "kind": "title", "text": "Customer Case Study - Hackett Group", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9999baae-a857-4ea6-9f8a-171ff2dd6f69", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.2, "x": 0.06, "y": 0.2 }, "kind": "title", "text": "The Results\n15% Increase in Pipeline", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "de47cc99-dab5-4d4b-ace7-8112cf9b7fb7", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }