{ "docId": "019dd923-5eff-723e-9be6-011a4fd3e809", "docSlug": "9fea14b8e495f581", "documentTitle": "2022 Q2 Financial Results Slides", "authorId": "ZoomInfo", "authorName": "ZoomInfo", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 15, "pageCount": 38, "prevPage": 14, "nextPage": 16, "slideType": "case_study", "function": "illustrate_case", "density": "overcrowded", "nDataPoints": 1, "notes": null, "elementsJson": [ "headline_text", "paragraph", "logo_grid", "big_number" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5eff-723e-9be6-011a4fd3e809/15", "deckHref": "/decks/019dd923-5eff-723e-9be6-011a4fd3e809", "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-011a4fd3e809.json", "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-011a4fd3e809#slide-15", "components": [ { "bbox": null, "kind": "callout", "text": "15% Increase in Pipeline", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-8811-710f-9101-3221d6922b83", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.7, "y": 0.38 }, "kind": "image", "text": "The Hackett Group", "attrs": null, "subkind": "logo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cd8aa280-ea30-42c3-9dc9-3735a00fdec1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.06, "y": 0.24 }, "kind": "metric", "text": "15% Increase in Pipeline", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c473fea5-5d03-4b70-83aa-a41b3218bccb", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Pipeline increase: 15%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-8811-710f-9101-3b2fde319079", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.58, "x": 0.06, "y": 0.48 }, "kind": "paragraph", "text": "The marketing department at The Hackett Group was conducting a vendor review as their current contract was nearing the end. They were looking for a more robust platform with best-in-class data, more advanced features, and technology to fuel their company-wide initiatives.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0ea4a54e-0988-4546-bf29-637aff6959ce", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.58, "x": 0.06, "y": 0.68 }, "kind": "paragraph", "text": "The Hackett Group understood that in order to meet the needs of their growing business, they would need a partner who could offer rich integrations, actionable insights, and a robust go-to-market operating system.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "45290660-59f5-486b-8d20-fe6031638325", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.58, "x": 0.06, "y": 0.36 }, "kind": "paragraph", "text": "The Challenge: In an era where accurate and dynamic datasets are the lifeblood of modern business, The Hackett Group was in need of a unified, in-depth system of data with insights and software to drive pipeline and enable automation within their go-to-market strategy.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "74559329-2f5c-4c89-a288-a93862259522", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.22, "x": 0.7, "y": 0.44 }, "kind": "paragraph", "text": "About the Company: The Hackett Group® is an intellectual property-based strategic consultancy and leading enterprise benchmarking firm to global companies. It offers digital transformations, which include the implementation of leading enterprise cloud applications, workflow automation and analytics that enable Digital World Class™ performance.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f120fb7c-fc6b-44bb-923a-b87ba67fc02e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.58, "x": 0.06, "y": 0.58 }, "kind": "quote", "text": "\"Our old provider's database was stale and there wasn't a way for us to automate data enrichment,\" said Ileana Gheorma, Global Marketing Director of Demand Generation and Analytics at The Hackett Group. \"It wasn't a sustainable solution. 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