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  "documentTitle": "2025 Investor Day Seg2",
  "authorId": "Visa",
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  "notes": "The chart categorizes countries into three buckets of preference: 1-2x, 2-3x, and >3x.",
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      "text": "1-2x, 2-3x, >3x preference buckets",
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      "text": "Consumer brand preference multiple: 1.84x",
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      "text": "Source: Brand Health Measurement (BHM). BHM is an on-going quantitative survey commissioned by Visa and conducted by independent research firm Ipsos, among consumers ages 18-70 who have ever used any payment brand. Chart shows the multiple of Visa sole preference vs. next largest payment network sole preference in the respective markets. Global average = 1.84x. As of July 2024.",
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      "text": "Visa's brand is preferred across geographies",
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      "text": "Consumers stated preference for Visa's brand compared to the next largest payments network by country",
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