{
  "docId": "019dd923-5eff-723e-9be5-c6438e3ac269",
  "docSlug": "7cbe187ac78b9a5f",
  "documentTitle": "2025 Investor Day Seg2",
  "authorId": "Visa",
  "authorName": "Visa",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 26,
  "pageCount": 73,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "initiative_list",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses a split layout: left side details the operational pillars (GTM strategy, process engineering, performance management, tech support), right side shows the growth metric.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "bar_chart_vertical",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-c6438e3ac269/26",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-c6438e3ac269",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-c6438e3ac269.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-c6438e3ac269#slide-26",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Tight interlock between CMS specialists and frontline market leaders... delivering strong returns on a growing specialized salesforce",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-880d-72b9-8954-3ca8d8d83861",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.6,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Growth in CMS Specialized Sellers from FY21 to FY24",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "164fe865-85ed-46d6-bb49-10a913ca1497",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "list",
      "text": "Performance Management: Incentives and compensation structures, Performance reporting",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c98d831-e4f4-4bf4-8a06-75481fa79eeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "GTM Strategy and Planning: Segmentation and coverage, Account planning and management, Target setting, Sales operating model",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46489d45-545e-43e6-b52b-599c8f23d829",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.3,
        "y": 0.6
      },
      "kind": "list",
      "text": "Tech and Process Support: Sales technology and analytics, Deal management",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c1edf26-9c36-4db3-b156-e6d49a5ee480",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.3,
        "y": 0.35
      },
      "kind": "list",
      "text": "Commercial Process Engineering: Sales stages / process, Pipeline management and tooling, Training and enablement",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5e0e732-ec04-4b0e-b219-c962d3844528",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.7,
        "y": 0.35
      },
      "kind": "metric",
      "text": "~3x",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "998dbb50-dca9-457f-8c6d-901e3243b354",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Growth in CMS Specialized Sellers: ~3x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-880d-72b9-8954-42ad2782432a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "CMS commercialization – Enhanced go-to-market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c02df4e-9d6b-4d87-b290-8e30fd284e9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.5,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "title",
      "text": "World-class B2B sales and marketing power our CMS growth",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67db358d-5046-4bbd-a216-6d6ea7f8df1b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 27,
      "from": 10,
      "beatId": "1370b65e-f288-4873-86c3-ac9d7045c95a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Visa presents its solutions, including Visa Direct and Visa Commercial Solutions, as a way to address the challenges and opportunities.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 27,
      "from": 13,
      "beatId": "f4bf11f9-5fce-4af3-8607-bf8819906232",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Growth Strategy",
      "beatSlug": null,
      "evidence": "Visa outlines its growth strategy, including its focus on commercial and money movement solutions, value-added services, and its brand and technology capabilities.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}