{
  "docId": "019dd923-5eff-723e-9be5-c09ffc604222",
  "docSlug": "a114b768204772b5",
  "documentTitle": "2025 Investor Day Seg1",
  "authorId": "Visa",
  "authorName": "Visa",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 36,
  "pageCount": 56,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "Includes a customer journey flow on the left and a timeline-based line chart on the right.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "process_diagram",
    "line_chart",
    "footnote",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-c09ffc604222/36",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-c09ffc604222",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-c09ffc604222.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-c09ffc604222#slide-36",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Since we introduced it 20 years ago, our tap technology has been a significant part of digital payments growth.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-880d-72b9-8959-446c1fee8d54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.52,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Tap to Pay Penetration CY05-CY24 (%)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d65db571-18e6-4ffe-8647-394f90d44022",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.04,
        "y": 0.23
      },
      "kind": "diagram",
      "text": "A Visa Customer Journey: Example of Consumer Adoption of Tap to Pay",
      "attrs": null,
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e9463c2-089c-4e3c-9e4d-dfbfc038c2a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.04,
        "y": 0.88
      },
      "kind": "disclaimer",
      "text": "Note: Tap to Pay contactless payments in transit data as of June 2022. Lift analysis of Tap to Pay debit cardholders in the United States as of June 2023. 1. Tap to Pay Penetration represents domestic tap to pay transactions divided by domestic face-to-face transactions.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f5264d7-2998-42f7-9f5f-5242b6712816",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global Penetration Rate: 74%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-880d-72b9-8959-4a679eab1ba8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "Since we introduced it 20 years ago, our tap technology has been a significant part of digital payments growth",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5e7f09e-51ea-4039-b88c-481f8ccdd91f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Tap to Everything – Redefining payments with Visa",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e83a26b-27f5-4b30-8732-d99c7930cd27",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "aaf3b183-6ab1-4c1b-837f-66637e3051b8",
      "evidence": "A Visa Customer Journey: Example of Consumer Adoption of Tap to Pay",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "92fd1729-f48f-43e9-8c62-7b5d68836b94",
      "evidence": "Visual representation of a consumer's progression through using Tap to Pay.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}