{
  "docId": "019dd923-5eff-723e-9be5-b1dd64d43492",
  "docSlug": "1c070a4a766bdf1a",
  "documentTitle": "2024 Investor Day",
  "authorId": "Veeva",
  "authorName": "Veeva",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 50,
  "pageCount": 62,
  "prevPage": 49,
  "nextPage": 51,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 20,
  "notes": "The chart uses a Marimekko-style layout to show penetration levels for different products, categorized by market adoption stage (Leader & Liked, Reference Selling, Early Adopter).",
  "elementsJson": [
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-b1dd64d43492/50",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-b1dd64d43492",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-b1dd64d43492.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-b1dd64d43492#slide-50",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.525,
        "y": 0.34
      },
      "kind": "callout",
      "text": "Our Opportunity Subscription Revenue",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "595993bd-b24f-4a0b-b430-4915be3f5481",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.08,
        "y": 0.675
      },
      "kind": "callout",
      "text": "Current Penetration Subscription Revenue",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "868a4a36-6bb0-4281-87bf-056098cdd4c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our Opportunity",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-880d-72b9-8947-a257451bd73b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.86,
        "x": 0.07,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Market penetration chart",
      "attrs": null,
      "subkind": "marimekko",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec26dd70-5f56-4b23-b47b-976cf442d049",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Subscription Revenue",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-880d-72b9-8947-a591afa941a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Veeva estimates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "179128d1-35e1-4c11-9fc1-d43f21a245d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "Long Runway for Growth in Biopharma",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7704e71-3cfd-4890-84e6-707cb913ece3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "06a32860-a0f8-4bb1-93ac-5352ff9acec7",
      "evidence": "Categorization of products by adoption stage (Leader & Liked, Reference Selling, Early Adopter)",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 55,
      "from": 26,
      "beatId": "301510e1-7eb7-486a-983c-89f951a39602",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation concludes with a call to action, Q&A, and a closing ask",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}