{
  "docId": "019dd923-5eff-723e-9be5-a4de7fe6d36a",
  "docSlug": "37dc26260ad34276",
  "documentTitle": "2025 Investor Day",
  "authorId": "Twilio",
  "authorName": "Twilio",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 40,
  "pageCount": 163,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-a4de7fe6d36a/40",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-a4de7fe6d36a",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-a4de7fe6d36a.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-a4de7fe6d36a#slide-40",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.88,
        "x": 0.06,
        "y": 0.52
      },
      "kind": "callout",
      "text": "Customer Success: Leading Germany-based Financial Services Company After Adopting RCS on Twilio",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d59653ba-5a5f-4ef7-9267-751b0d88278a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.88,
        "x": 0.06,
        "y": 0.31
      },
      "kind": "list",
      "text": "Rich Communication Services (RCS); WhatsApp; Apple Messages for Business (AMB)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e23f5ae-d34e-4a79-ab7f-2e648a577d10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.66,
        "y": 0.72
      },
      "kind": "metric",
      "text": "1.5x Click rates improvement",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0519190c-c882-45c2-a099-1a0a2e7905ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.14,
        "y": 0.72
      },
      "kind": "metric",
      "text": "2.5M Message volume per month",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17edfe18-c584-45c8-ae0f-5d34827e596c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.4,
        "y": 0.72
      },
      "kind": "metric",
      "text": ">30% RCS messaging mix",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb792358-efdc-4e05-9807-79eaedd02ef2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Click rates improvement: 1.5x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-880c-7577-862f-34c1af91f5b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Notable Channel Investments in FY'24:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a0809d5-c714-4f4e-8f3d-b35ff29a1515",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "As the Leading CPaaS Provider, We Are Focused on Expanding Our Channels & Global Reach",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66d7e34c-8c4f-47c9-a318-726879e1b7f5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 23,
      "beatId": "e05c5897-9287-4070-8469-56eb8a2d7da9",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The presentation outlines Twilio's growth levers and innovation engine, including its focus on CXaaS and AI",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 144,
      "from": 6,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "f442a98a-db79-49e4-82f7-5f38d60d34c2",
      "evidence": "The presentation builds a logical chain of argumentation, connecting Twilio's vision to its growth levers and financial performance",
      "position": 0,
      "objective": "How Twilio's vision and strategy drive growth and profitability",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 144,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "0808319e-55ef-4a26-ab10-82444d9d7ce7",
      "evidence": "The presentation uses the golden circle framework to explain Twilio's approach and value proposition",
      "position": 1,
      "objective": "Why Twilio's approach is unique and effective",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}