{
  "docId": "019dd923-5eff-723e-9be5-a4de7fe6d36a",
  "docSlug": "37dc26260ad34276",
  "documentTitle": "2025 Investor Day",
  "authorId": "Twilio",
  "authorName": "Twilio",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 106,
  "pageCount": 163,
  "prevPage": 105,
  "nextPage": 107,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 7,
  "notes": "The slide uses a timeline-based growth visualization to demonstrate the impact of cross-selling additional products over time.",
  "elementsJson": [
    "headline_text",
    "timeline_visual",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-a4de7fe6d36a/106",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-a4de7fe6d36a",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-a4de7fe6d36a.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-a4de7fe6d36a#slide-106",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "diagram",
      "text": "Timeline from 2018 to 2024 with increasing circle sizes representing growth",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8cae66a-2b3e-4dd1-aba5-329b0cc525e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "list",
      "text": "Land with SMS & Voice; Volume Expand; Volume Expand; Volume Expand & Personalized Support; 2-way SMS Expand; SMS Pumping Protection; Authentication, Engagement Suite, RCS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96890a2b-bd95-44e2-82db-fcf35a85e03f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.68
      },
      "kind": "metric",
      "text": "$10k, $30k, $70k, $1M, $6M+, $8M+, $14M+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e68e9c68-f9de-4512-be9c-d50443562255",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual Revenue: $14M+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-880c-7577-8633-c28ac91a1356",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Cross-Sell: The Power of Multi-Product Expansion",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fe1d695-8359-45a6-a78f-df4026ade931",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.35,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "title",
      "text": "Leading US Airline: Customer buying journey",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80dfc9a4-0cc1-49e3-9164-59400f905517",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "ad54ba9d-67f7-4552-a668-4ceffff97b0d",
      "evidence": "The slide explicitly labels the timeline as a 'Customer buying journey' and maps product adoption over time.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 147,
      "from": 61,
      "beatId": "4eaaad38-0232-41c0-85a1-df31deaa4d9c",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The presentation concludes with an overview of Twilio's financial performance and future outlook",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 144,
      "from": 6,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "f442a98a-db79-49e4-82f7-5f38d60d34c2",
      "evidence": "The presentation builds a logical chain of argumentation, connecting Twilio's vision to its growth levers and financial performance",
      "position": 0,
      "objective": "How Twilio's vision and strategy drive growth and profitability",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 144,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "0808319e-55ef-4a26-ab10-82444d9d7ce7",
      "evidence": "The presentation uses the golden circle framework to explain Twilio's approach and value proposition",
      "position": 1,
      "objective": "Why Twilio's approach is unique and effective",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}