{
  "docId": "019dd923-5eff-723e-9be5-6c6099909f2d",
  "docSlug": "f4ede66aa4804426",
  "documentTitle": "2024 Investor Day FY25",
  "authorId": "Snowflake",
  "authorName": "Snowflake",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 42,
  "pageCount": 60,
  "prevPage": 41,
  "nextPage": 43,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a simple two-part visual metaphor for the 'Land and Expand' sales strategy.",
  "elementsJson": [
    "headline_text",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-6c6099909f2d/42",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-6c6099909f2d",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-6c6099909f2d.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-6c6099909f2d#slide-42",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.53,
        "y": 0.31
      },
      "kind": "framework",
      "text": "EXPAND",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "241ec6b2-103f-4144-b00f-dddd5e6653c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.07,
        "y": 0.31
      },
      "kind": "framework",
      "text": "LAND",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b4df854-d6d4-4440-902c-48f1ad7f3b08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Fundamentals for Growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b9a9c27-4a47-4a08-9ada-5bcb3d7b1cad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019de9c2-db48-71e0-832b-1d3dbef2da7e",
      "evidence": "Two large cards put Land and Expand side-by-side.",
      "confidence": 85
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de9c2-db21-739b-b8ed-926421052d38",
      "evidence": "Flag and outward-arrows icons embody land vs expand.",
      "confidence": 80
    },
    {
      "name": "One Idea Rule",
      "slug": "one-idea-rule",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de9c2-db92-72db-a87b-4dd2d61c8fec",
      "evidence": "Slide carries a single dual-pillar concept.",
      "confidence": 80
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de9c2-db6e-715b-9576-81730d14e42c",
      "evidence": "Filled-in EXPAND card visually distinct from outlined LAND.",
      "confidence": 65
    }
  ],
  "frameworks": [
    {
      "name": "Land and Expand",
      "slug": null,
      "matchId": "019de9c2-e106-743b-9700-beb3ea7d8b1d",
      "evidence": "Two oversized cards explicitly labeled LAND / EXPAND.",
      "confidence": 90
    }
  ],
  "arcBeats": [
    {
      "to": 49,
      "from": 35,
      "beatId": "019de9c2-cee5-76d5-83d8-269c03305719",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Customer testimonial, TAM $342B, top-25 expansion, NRR 134%, migration cases.",
      "position": 4,
      "confidence": 75,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 49,
      "from": 42,
      "beatId": "019de9c2-d02e-71e3-a2ed-f0370aa46d5f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": null,
      "evidence": "Land & Expand framework + migration revenue multipliers.",
      "position": 7,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 44,
      "from": 41,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019de9c2-d17b-700b-ad1c-42d232e8bb95",
      "evidence": "Land/Expand framework (42); customer count + NRR 131-134% data (43-44) deliver insight that the model compounds.",
      "position": 6,
      "objective": "Reveal Land & Expand math via NRR and customer growth",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 78,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}