{
  "docId": "019dd923-5eff-723e-9be5-5b60693918da",
  "docSlug": "2bb4d459b32ee07b",
  "documentTitle": "2022 Investor Day",
  "authorId": "Snowflake",
  "authorName": "Snowflake",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 27,
  "pageCount": 79,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "logo_grid",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-5b60693918da/27",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-5b60693918da",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-5b60693918da.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-5b60693918da#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "image",
      "text": "Client logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d066a74c-3945-45ae-a4b8-d4152b796e6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.57,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Marlys Rodgers\nCISO, CSAA Insurance Group",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ad00dba-0698-4fac-b729-6a260974f234",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.57,
        "y": 0.35
      },
      "kind": "quote",
      "text": "Snowflake has transformed the way we view and address security risks. Our near real-time risk reporting drives prioritization and focus. You can't argue with facts that are backed by data.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "893e8d46-e35d-4479-838b-6c688d16fae3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Snowflake has transformed the way we view and address security risks. Our near real-time risk reporting drives prioritization and focus. You can't argue with facts that are backed by data. — Marlys Rodgers, CISO, CSAA Insurance Group",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-832a-759e-8337-de5e0dcb81d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "Deployed at Leading Companies",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f0664e1-6a8f-4133-89ea-85f0f4ebad74",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019de9a5-b376-7519-821e-d289a3b2309d",
      "evidence": "Logo grid of leading customers.",
      "confidence": 80
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de9a5-b3b2-77dd-901e-bc697ab19844",
      "evidence": "Named CISO at CSAA Insurance Group cited.",
      "confidence": 70
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de9a5-b394-752b-8f45-8377e5cdf825",
      "evidence": "Named CISO quote ('You can't argue with facts').",
      "confidence": 80
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de9a5-b3d1-7646-b98e-8b62a50b0089",
      "evidence": "Testimonial language 'transformed the way we view'.",
      "confidence": 55
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 33,
      "from": 19,
      "beatId": "019de9a5-ac38-739d-97fd-0b493f964709",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Iceberg, Streamlit, Native Apps, Cybersecurity, Unistore products + platform recap.",
      "position": 3,
      "confidence": 75,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 51,
      "from": 18,
      "beatId": "019de9a5-accf-709b-aa7a-3dce6aa51848",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": null,
      "evidence": "Product launches plus customer growth bars build momentum.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 25,
      "name": "Day In Life",
      "slug": "14-day-in-life",
      "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
      "matchId": "019de9a5-ad8d-737f-bd35-a50f6a1ddf1a",
      "evidence": "Cybersecurity & Unistore each pair value prop with logo grid + CISO/Adobe testimonial.",
      "position": 4,
      "objective": "Introduce new workloads with named customer adoption",
      "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
      "confidence": 60,
      "description": "Humanize abstract data by walking through a single user's struggle and resolution"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}