{
  "docId": "019dd923-5eff-723e-9be5-4f9555eb51f0",
  "docSlug": "662dd1dc7af3a8f3",
  "documentTitle": "2020 Q3FY21 Investor Presentation",
  "authorId": "Snowflake",
  "authorName": "Snowflake",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 19,
  "pageCount": 25,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "kpi_dashboard",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 20,
  "notes": "The chart illustrates headcount scaling across four key business functions over five quarters.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-4f9555eb51f0/19",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-4f9555eb51f0",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-4f9555eb51f0.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-4f9555eb51f0#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Stacked bar chart showing headcount by function over time",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3d1d735-7ab0-4be4-8f48-4f0a05c2f7b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.9
      },
      "kind": "legend",
      "text": "S&M, R&D, G&A, COGS",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebc7090b-513c-47c4-8a97-34fbc0930955",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Headcount: 2,253",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-832a-759e-8346-69b19b544cb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "subtitle",
      "text": "EMPLOYEE HEADCOUNT BY FUNCTION",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c7bed08-de2d-43aa-9648-44f274659083",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.25,
        "y": 0.05
      },
      "kind": "title",
      "text": "HIRING TO ADDRESS OUR OPPORTUNITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f1b8371-9a3d-4f5d-9032-a8f7ce9c1ec2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de996-a6a3-71da-902e-c48405844f7d",
      "evidence": "title 'HIRING TO ADDRESS OUR OPPORTUNITY' frames intent",
      "confidence": 78
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de996-a6c9-7579-be87-3b8d4511feff",
      "evidence": "stacked bar for headcount mix over time",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 8,
      "beatId": "019de996-9cce-73e5-a8ff-35c8c248adda",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "ecosystem logos + revenue, RPO, customer, margin charts",
      "position": 4,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 20,
      "from": 10,
      "beatId": "019de996-9d6e-739d-8e05-f167660c11f6",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "model differentiation + sustained growth across all KPIs",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 12,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019de996-9e09-75e5-9bcc-4fb070969410",
      "evidence": "Revenue (p.12), RPO 240% (p.13), customers 110% (p.14), F500 56% (p.15), NRR 162% (p.16), GM +10pp (p.17), opex leverage (p.18), hiring (p.19), int'l mix (p.20), guidance (p.21) - each chart reinforces the same conclusion.",
      "position": 3,
      "objective": "Stack KPI evidence into a single growth pattern",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 85,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}