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  "documentTitle": "2026 Q1 Investor Presentation",
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  "notes": "The chart illustrates the expansion of initial contract value over time for specific customer cohorts.",
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      "text": "Annual Growth of Initial ACV",
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      "text": "(1) As an illustrative example, the 2011 customer cohort started with a contract of initial ACV (annual contract value) of $100 and grew to ACV of $3,520 as of Q1-26 and represents annual growth of initial ACV of 228%. Note: Chart reflects growth in total annual contract value over time, inclusive of losses, for the group of customers that joined ServiceNow in each respective year. Annual Growth represents increases in total annual contract value after the initial contract of each customer.",
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