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  "documentTitle": "2025 Q4 Investor Presentation",
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  "notes": "The chart illustrates how cohorts grow over time, with the 2010 cohort showing 295% growth.",
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      "text": "Annual Growth of Initial ACV",
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      "text": "Cohort years 2010-2025",
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      "text": "Annual Growth of Initial ACV: 295%",
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      "kind": "paragraph",
      "text": "(1) As an illustrative example, 2010 customer cohort started with a contract of initial ACV (annual contract value) of $100 and grew to ACV of $4,525 as of Q4-25 and represents annual growth of initial ACV of 295%. Note: Chart reflects growth in total annual contract value over time, inclusive of losses, for the group of customers that joined ServiceNow in each respective year. Annual Growth represents increases in total annual contract value after the initial contract of each customer.",
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      "text": "Customer Cohort Growth",
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