{
  "docId": "019dd923-5eff-723e-9be5-4091f9dbc9ff",
  "docSlug": "52500e329b9683a0",
  "documentTitle": "2025 Q1 Investor Presentation",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 25,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a three-column layout for core messaging and a logo-grid for awards.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "paragraph",
    "logo_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-4091f9dbc9ff/5",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-4091f9dbc9ff",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-4091f9dbc9ff.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-4091f9dbc9ff#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our approximately 8,400 global customers include over 85% of the Fortune 500.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7db0-766a-821f-39edde341a0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "disclaimer",
      "text": "From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Fortune is a registered trademark and Fortune World's Most Admired Companies™ is a trademark of Fortune Media IP Limited and are used under license. Fortune and Fortune Media IP Limited are not affiliated nor do not endorse the products or services of, ServiceNow. (1) Global customers count is as of the end of fiscal 2024.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "597da2a4-1cc6-4c05-afd6-0586fbce9d2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.72,
        "x": 0.14,
        "y": 0.62
      },
      "kind": "image",
      "text": "Awards and recognition logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff82ff36-d45a-40d1-8a86-483f049ab2e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Fortune 500 penetration: 85%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7db0-766a-821f-3d22d11e8752",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.36,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Our approximately 8,400 global customers(1) include over 85% of the Fortune 500. They all rely on ServiceNow solutions using the Now Platform—the intelligent and intuitive cloud platform—for successful digital transformation",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14d7ebe9-4c6a-4de9-89f8-36675368a2ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.67,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Our aspiration is to be the defining enterprise software company of the 21st century",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97b7097c-72a6-424f-bcd4-1a607a9695ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7e1b20a-da84-432e-b797-d667529b47c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "We are the AI Platform for Business Transformation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3223b71c-81e4-4c6d-8c56-5fa603ab10b2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a7166f84-e468-4c44-82b9-bbe44c41f874",
      "evidence": "The content is tailored to a business or investor audience, indicating an understanding of the target audience.",
      "confidence": 0.7
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "1f73a878-261a-4d76-988c-f0318f7c580b",
      "evidence": "This slide serves as a high-level overview of the company, including its aspiration, customer base, and platform capabilities.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d1e10808-ccf9-4bcf-a528-6f61754c1007",
      "evidence": "The presentation highlights the company's growth and financial performance, implying that not adopting the platform may result in missed opportunities",
      "position": 0,
      "objective": "The cost of not adopting ServiceNow's AI platform for business transformation",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 6,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "37b89bd1-807f-4d74-ad87-17182317f159",
      "evidence": "The presentation discusses the company's current financial performance and guidance, implying that now is a good time to invest",
      "position": 1,
      "objective": "Why now is the right time to invest in ServiceNow",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}