{
  "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
  "docSlug": "ba2355f783dec045",
  "documentTitle": "2025 Financial Analyst Day",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 178,
  "pageCount": 204,
  "prevPage": 177,
  "nextPage": 179,
  "slideType": "key_takeaways",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a visual flow from 'Standard' to 'Pro Plus' to illustrate the upgrade path.",
  "elementsJson": [
    "big_number",
    "headline_text",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/178",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-178",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "~60% average realized price uplift for double upgrades",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8329-7479-82fa-6251d0183755",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "diagram",
      "text": "Standard to Pro Plus upgrade path",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "604520a8-52cc-4d09-acb5-35e82b7647b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "metric",
      "text": "~60%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12a233cf-3369-4edd-a721-4849047ec050",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "metric",
      "text": ">15%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9889cac8-ca30-4cf3-9b8d-13c67cb4882c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "price uplift: ~60%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8329-7479-82fa-64dd47ab2570",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.12,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Realized price uplift to Pro+ vs. Pro SKUs includes ITSM/CSM",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1359d12d-70d0-49cf-9020-010ca54f5f5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "subtitle",
      "text": "of Pro migrations went straight to Plus in 2024",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14dd0d22-3782-405a-aabb-cd6d61edc9f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "subtitle",
      "text": "average realized price uplift for double upgrades",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77dd9506-8db1-47f6-8246-67b64fd8a3b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.48,
        "y": 0.1
      },
      "kind": "title",
      "text": "Standard customers are upgrading straight to Pro Plus",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73093332-b216-45ad-8ca2-93227a8fe259",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}