{
  "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
  "docSlug": "ba2355f783dec045",
  "documentTitle": "2025 Financial Analyst Day",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 176,
  "pageCount": 204,
  "prevPage": 175,
  "nextPage": 177,
  "slideType": "impact_sizing",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a simple visual transition from a blue 'Standard' box to a green 'Pro' box to illustrate value capture.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/176",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-176",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "~25% average realized price uplift",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8329-7479-82f9-a7a53a79560f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.48,
        "y": 0.25
      },
      "kind": "metric",
      "text": "~25%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f0352b9-9c0e-4ab8-9495-e9be1fe3aae2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "average realized price uplift: ~25%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8329-7479-82f9-a816f28a52d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.74
      },
      "kind": "other",
      "text": "Standard",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21fecb1b-b86f-4210-ac69-9fd89ebb4a77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.5,
        "y": 0.61
      },
      "kind": "other",
      "text": "Pro",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5eace4d-5024-45ee-bf2e-62103f88845c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.55,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "average realized price uplift",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbc9a5ef-f61b-4ab4-bd9c-a8fda3c3c467",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.13,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Realized price uplift to Pro+ vs. Pro SKUs includes ITSM/CSM",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c4b30d6-8865-4aae-8dd6-5b89013bd96a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Monetizing the value curve",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d465bcb-e6f3-417b-b1bc-7810f97801d5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}