{
  "docId": "019dd923-5eff-723e-9be5-3c43155ba109",
  "docSlug": "ba2355f783dec045",
  "documentTitle": "2025 Financial Analyst Day",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 167,
  "pageCount": 204,
  "prevPage": 166,
  "nextPage": 168,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a concentric semi-circle chart to illustrate the 7x growth potential.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "infographic",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-3c43155ba109/167",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3c43155ba109#slide-167",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.64,
        "y": 0.845
      },
      "kind": "callout",
      "text": "May 2023",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df4a275b-ce17-495f-bc24-f5454ee8bcf0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.4,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Concentric semi-circle chart showing $3B+ current ACV and $17B+ potential ACV",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de27d9ac-d433-4a3f-9be9-6ecc0674af10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.64,
        "y": 0.44
      },
      "kind": "metric",
      "text": "$17B+ Potential ACV",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b5de6d4-97c1-4528-bf81-cbae8bd9cb5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.14,
        "y": 0.43
      },
      "kind": "metric",
      "text": "~7X",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cf6017a-82e2-4561-ac25-6328f957c760",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.66,
        "y": 0.7
      },
      "kind": "metric",
      "text": "$3B+ Current ACV",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffe59b04-5d04-4079-a793-0ec93134f8c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ACV: ~7X",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8329-7479-82f7-8b8a93518e14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.14,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Total ACV potential (200+ Marquee customers¹ with existing products)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c94978c0-90f6-4183-92d2-5747a6dff6e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.13,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. Calculations performed by ServiceNow and based on certain employee, product user base, and product pricing information of existing customers and their specific industries. Marquee customers are ServiceNow customers with high total addressable market and where ServiceNow can help drive exponential value",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1112405-668d-48e8-8d10-e91ab21a2936",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Marquee customers represent massive growth potential...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e80cd75f-f4ea-4131-bb31-28a9e55868ce",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}