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  "documentTitle": "2024 Q4 Investor q4cdn",
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  "notes": "The chart illustrates how cohorts grow over time, with the 2010 cohort showing a 244% annual growth rate.",
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      "text": "Annual Growth of Initial ACV",
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      "text": "(1) As an illustrative example, 2010 customer cohort started with a contract of initial ACV of $100 and grew to ACV of $3,516 as of Q4-24, and represents annual growth of initial ACV of 244%. Note: Chart reflects growth in total annual contract value over time, inclusive of losses, for the group of customers that joined ServiceNow in each respective year. Annual Growth represents increases in total annual contract value after the initial contract of each customer.",
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