{
  "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
  "docSlug": "9ac8f5cb13e23843",
  "documentTitle": "2024 Financial Analyst Day",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 43,
  "pageCount": 161,
  "prevPage": 42,
  "nextPage": 44,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/43",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-43",
  "components": [
    {
      "bbox": {
        "h": 0.18,
        "w": 0.84,
        "x": 0.08,
        "y": 0.67
      },
      "kind": "list",
      "text": "SERVICE: Helps newlyweds with adding driver to the policy. SALES: Sells additional valuables insurance coverage.",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f339ae4c-903a-49ab-ab49-4a548bdbaf2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.84,
        "x": 0.08,
        "y": 0.31
      },
      "kind": "list",
      "text": "SERVICE: Visits onsite to check and repair connection. SALES: Sells home security equipment and sets up delivery date.",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb615636-19f7-4bd2-9f65-1e2cb45cb675",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.22,
        "x": 0.39,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "FIELD TECHNICIAN\nINTERNET PROVIDER",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aba6986b-f14a-475c-bd95-4a957eb21c9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.32,
        "x": 0.34,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "CUSTOMER SUPPORT AGENT\nINSURANCE COMPANY",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f17b8632-7b4b-4efb-a5e7-0e890b9fbc5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.76,
        "x": 0.12,
        "y": 0.08
      },
      "kind": "title",
      "text": "Why service to sales matters",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9b19835-fcc9-439c-978b-29e65035d747",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7bcbbe17-c947-4189-ac39-f17379a2cbc9",
      "evidence": "CUSTOMER SUPPORT AGENT INSURANCE COMPANY FIELD TECHNICIAN INTERNET PROVIDER",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 60,
      "from": 11,
      "beatId": "cbe627f9-c16f-4e94-acb8-229f4238a8d4",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases ServiceNow's platform innovation, expanding enterprise reach, and go-to-market strategy",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}