{
  "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
  "docSlug": "9ac8f5cb13e23843",
  "documentTitle": "2024 Financial Analyst Day",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 159,
  "pageCount": 161,
  "prevPage": 158,
  "nextPage": 160,
  "slideType": "appendix_data",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "Numbers are in millions.",
  "elementsJson": [
    "headline_text",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/159",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-159",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.13,
        "y": 0.94
      },
      "kind": "disclaimer",
      "text": "Note: Numbers rounded for presentation purposes",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5aeebe4-73d7-45b1-8404-95e5d1bdca3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Non-GAAP Sales and marketing expense: $2,796",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7db0-766a-822a-3f5f7d619508",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.06,
        "x": 0.06,
        "y": 0.33
      },
      "kind": "source-note",
      "text": "In millions",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c68d6b1f-fd26-41e5-83d6-1c0393829a38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.88,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "table",
      "text": "Sales and marketing expense: 2292, 2814, 3301; (-) Stock based compensation: 389, 459, 505; (-) Amortization: 1, -, -; Non-GAAP: 1902, 2355, 2796",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0aa5e8c-3921-458f-a008-f30444bd7b8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.68,
        "x": 0.16,
        "y": 0.09
      },
      "kind": "title",
      "text": "GAAP to Non-GAAP Reconciliation Sales & Marketing Expense",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ca83e50-c75e-47ac-8b73-6b3dcefea6d3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "e8512060-3996-4bb1-8eb1-ae92970c6dcc",
      "evidence": "table/data: Sales and marketing expense: 2292, 2814, 3301; (-) Stock based compensation: 389, 459, 505; (-) Amortization: 1, -, -; Non-GAAP: 1902, 2355, 2796",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 161,
      "from": 61,
      "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}