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  "notes": "The chart illustrates cohort-based ACV growth, highlighting the compounding effect of customer retention and expansion.",
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      "text": "As an illustrative example, 2010 customer cohort started with a contract of initial ACV of $100K and grew to ACV of $3.236M as of Q1 2024, and represents annual growth of initial ACV of 224%. Note: Chart reflects growth in total annual contract value over time, inclusive of losses, for the group of customers that joined ServiceNow in each respective year. Annual growth represents increases in total annual contract value after the initial contract of each customer.",
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