{
  "docId": "019dd923-5eff-723e-9be5-36ab99fc0cba",
  "docSlug": "9ac8f5cb13e23843",
  "documentTitle": "2024 Financial Analyst Day",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 123,
  "pageCount": 161,
  "prevPage": 122,
  "nextPage": 124,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The chart uses a dual-line representation to compare cohort performance over time (Year 0 to Year 3).",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-36ab99fc0cba/123",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-36ab99fc0cba#slide-123",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.74,
        "y": 0.38
      },
      "kind": "callout",
      "text": "Higher Average ACV",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "387270e7-a50f-429d-85dc-b9037f8a62ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "~30% Higher Average ACV",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7db0-766a-8228-93eb1fb3eb5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Line chart showing cohort expansion over time",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ea5492d-b5ee-4378-a735-a92a426596a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.69,
        "y": 0.2
      },
      "kind": "metric",
      "text": "~30%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1a8815a-6761-467e-9342-011d3031eb4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average ACV: ~30%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7db0-766a-8228-9687e886c710",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.04,
        "y": 0.43
      },
      "kind": "subtitle",
      "text": "AVERAGE ACV/CUSTOMER BY COHORT",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f2a9094-55c9-4e5f-90e8-5a56cbd64b09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Newer cohorts are landing larger and continue to expand at higher average ACV",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7056ac26-34c0-4298-8bab-aa8cc170d16e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "bc1f1c72-885f-4088-9717-d47394693a6f",
      "evidence": "title/action-title: Newer cohorts are landing larger and continue to expand at higher average ACV",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 161,
      "from": 61,
      "beatId": "aba18d72-e05c-4ee2-8337-02fcab10ed4c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation concludes with a financial overview, guidance, and outlook",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}