{
  "docId": "019dd923-5eff-723e-9be5-3353f2bd8eef",
  "docSlug": "9efc871df5638881",
  "documentTitle": "2023 Financial Analyst Day",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 92,
  "pageCount": 151,
  "prevPage": 91,
  "nextPage": 93,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "big_number",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-3353f2bd8eef/92",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef#slide-92",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "RELEVANT TO EVERY SERVICENOW CUSTOMER AND BEYOND",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8329-7479-82e8-39f447a2e921",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Rocket launch with green smoke",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06f2ad4b-2abd-462e-8243-abb6ba0d2972",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.59,
        "y": 0.29
      },
      "kind": "metric",
      "text": "$11B+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b36fe618-e7b7-40ac-97a3-6b736b52667f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "2025 TAM: $11B+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8329-7479-82e8-3fa70212bfcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.59,
        "y": 0.61
      },
      "kind": "paragraph",
      "text": "RELEVANT TO EVERY SERVICENOW CUSTOMER AND BEYOND",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23c7766c-eb28-4998-af40-b96afd97f3e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.59,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "2025 TAM (SOURCE-TO-PAY)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d325005-2298-475b-a755-2b5cb8682194",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.46,
        "x": 0.05,
        "y": 0.36
      },
      "kind": "title",
      "text": "This is a huge opportunity for ServiceNow",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8995436a-6cab-4f94-8566-c44d7d5560ad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de97b-2479-7689-9bbd-7aee7ed885e6",
      "evidence": "'This is a huge opportunity for ServiceNow'",
      "confidence": 80
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de97b-249b-76bd-8f68-9789de648829",
      "evidence": "Rocket launch metaphor for $11B+ TAM",
      "confidence": 75
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de97b-24be-7174-b62d-74272ff6b9e8",
      "evidence": "Vision moment for the segment opportunity",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 134,
      "from": 88,
      "beatId": "019de97b-136f-7784-a88c-b2d8885c0671",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "70+ customers, customer panel, financial growth, cohort durability, 2023 guidance",
      "position": 4,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 92,
      "from": 83,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019de97b-1619-71cb-9eb2-2215a2fcf2fb",
      "evidence": "Tangled procure-to-pay diagram (before) -> Creator Workflows weeks-not-years -> 70+ customers + $11B+ TAM",
      "position": 8,
      "objective": "Finance/Supply Chain: tangled fragmented stack -> Creator Workflows transformation",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 80,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}