{
  "docId": "019dd923-5eff-723e-9be5-3353f2bd8eef",
  "docSlug": "9efc871df5638881",
  "documentTitle": "2023 Financial Analyst Day",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 55,
  "pageCount": 151,
  "prevPage": 54,
  "nextPage": 56,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a persona-based approach to demonstrate the breadth of the product's utility.",
  "elementsJson": [
    "headline_text",
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-3353f2bd8eef/55",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef#slide-55",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0,
        "y": 0.13
      },
      "kind": "image",
      "text": "Erick Valdes",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10554ade-5962-47b3-a720-52993f2845ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.2,
        "y": 0.13
      },
      "kind": "image",
      "text": "Nick Burdock",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f5e930a-42fc-4b19-98cc-980c20edd589",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.6,
        "y": 0.13
      },
      "kind": "image",
      "text": "Indra Hall",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dec7dee-9449-4b53-8c27-b606dedbb560",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.8,
        "y": 0.13
      },
      "kind": "image",
      "text": "Hillary Osman",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cfc9a53-acb8-4976-ba4e-8cc8dde82f66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.4,
        "y": 0.13
      },
      "kind": "image",
      "text": "Bonny Keller",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a407b67d-01d2-4852-9811-f961bdf57e7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.61,
        "y": 0.62
      },
      "kind": "list",
      "text": "Indra Hall (Agent): Productivity catalysts that resolve issues faster and provide better support",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06fbeb30-ede1-46d2-8dd8-2cadd3f0c8d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.41,
        "y": 0.62
      },
      "kind": "list",
      "text": "Bonny Keller (Customer): Efficient, cohesive and simpler customer experiences",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ed6797a-baf9-41e3-9c3b-1b7e1afb0e7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.21,
        "y": 0.62
      },
      "kind": "list",
      "text": "Nick Burdock (Admin): Easier & faster to deploy & optimize apps—delivering faster time to value for customers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c7faa04-08be-40a3-8df4-213f72323294",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.01,
        "y": 0.62
      },
      "kind": "list",
      "text": "Erick Valdes (Developer): Exponentially faster time to configure and customize apps with little code expertise",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a38501b3-335c-457b-8d77-27f01019ea2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.81,
        "y": 0.62
      },
      "kind": "list",
      "text": "Hillary Osman (Employee): Build new apps with no code, increasing value from the platform",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ede0b3b1-7077-49c3-8d39-43cd23000959",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.58,
        "x": 0.21,
        "y": 0.05
      },
      "kind": "title",
      "text": "Now Assist helps all of our users",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5c17531-aa5d-4ce3-a942-7ab94ceae9e2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de97b-212f-745b-a48d-5a4d5d0f10a0",
      "evidence": "'Now Assist helps all of our users'",
      "confidence": 80
    },
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "d7174fcc-ec2d-4081-bfd1-56f17aa0a067",
      "evidence": "The slide shows a list of users and their corresponding benefits, which is a common way to illustrate a customer journey map.",
      "confidence": 0.9
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de97b-2151-7062-a0ca-209ad8b8da4c",
      "evidence": "Persona photo grid",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "97e6fdcd-0759-4400-9783-3ef9b42dc418",
      "evidence": "The slide segments the user base into distinct personas to explain value proposition.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 87,
      "from": 22,
      "beatId": "019de97b-134a-71d8-8e33-af576a594975",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Now Platform, AI strategy, Now Assist demos, Creator Workflows",
      "position": 3,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 80,
      "from": 45,
      "beatId": "019de97b-147f-707e-be26-3fb33c623c2e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": null,
      "evidence": "Now Assist live demos across personas",
      "position": 6,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 80,
      "from": 55,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019de97b-15f6-739a-afaa-9b3de7101cd6",
      "evidence": "Persona-by-persona screen demos showing manual workflow -> AI-assisted workflow",
      "position": 7,
      "objective": "Walk personas (dev/admin/customer/agent/employee) through old way vs Now Assist",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 70,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}