{
  "docId": "019dd923-5eff-723e-9be5-3353f2bd8eef",
  "docSlug": "9efc871df5638881",
  "documentTitle": "2023 Financial Analyst Day",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 31,
  "pageCount": 151,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "section_divider",
  "function": "transition",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-3353f2bd8eef/31",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef#slide-31",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.06,
        "y": 0.00128
      },
      "kind": "image",
      "text": "Public Sector",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "197fcba0-8b17-4f6e-8c40-27bc071ca31d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.74,
        "y": 0.57
      },
      "kind": "image",
      "text": "Manufacturing",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "562e143e-8f5e-4d0b-a824-db67efddb82d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.41,
        "y": 0.57
      },
      "kind": "image",
      "text": "Healthcare & Life Sciences",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d7e0672-95e3-4586-b552-bb7c40e9cee3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.74,
        "y": 0.13
      },
      "kind": "image",
      "text": "Telco / Media / Tech",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1b5543d-8dbd-47c5-91e7-fa2e2452e695",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.06,
        "y": 0.57
      },
      "kind": "image",
      "text": "Financial Services",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cab12092-7c6b-4dd2-b320-45d9d8d98714",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.32,
        "x": 0.34,
        "y": 0.08
      },
      "kind": "title",
      "text": "C. Industry Workflows, Data Models, & Integrations",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22fb9856-6c90-423d-8abd-4ee3da35bdb4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 87,
      "from": 22,
      "beatId": "019de97b-134a-71d8-8e33-af576a594975",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Now Platform, AI strategy, Now Assist demos, Creator Workflows",
      "position": 3,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 32,
      "from": 28,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de97b-1591-772b-802a-13dd18cbefc9",
      "evidence": "A->IT progression, B->C-suite, C->Industry workflows ending in ASP claim",
      "position": 4,
      "objective": "A-B-C zoom into platform expansion driving higher ASP",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 75,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}