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  "documentTitle": "2023 Financial Analyst Day",
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  "notes": "The chart illustrates cohort expansion, with older cohorts showing significantly higher growth percentages compared to newer ones.",
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      "text": "(1) As an illustrative example, 2010 customer cohort started with a contract of initial ACV (annual contract value) of $100K and grew to ACV of $2.583M as of Q1 23, and represents annual growth of initial ACV of 191%. Note: Chart reflects growth in total annual contract value over time, inclusive of losses, for the group of customers that joined ServiceNow in each respective year. Annual Growth represents increases in total annual contract value after the initial contract of each customer.",
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