{
  "docId": "019dd923-5eff-723e-9be5-3353f2bd8eef",
  "docSlug": "9efc871df5638881",
  "documentTitle": "2023 Financial Analyst Day",
  "authorId": "ServiceNow-IR",
  "authorName": "ServiceNow",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 108,
  "pageCount": 151,
  "prevPage": 107,
  "nextPage": 109,
  "slideType": "team_bio",
  "function": "other",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headshot",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be5-3353f2bd8eef/108",
  "deckHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be5-3353f2bd8eef#slide-108",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.464,
        "y": 0.259
      },
      "kind": "image",
      "text": "Dr Stefan Henkel",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a66b67f-8fb8-4f9a-bad4-7e9123d468ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.704,
        "y": 0.259
      },
      "kind": "image",
      "text": "Kayoor Gajarawala",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cfa4e32-4a19-4ede-8a33-18a264133a75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.197,
        "w": 0.197,
        "x": 0.124,
        "y": 0.268
      },
      "kind": "image",
      "text": "Paul Smith",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34f023f3-e83e-45be-99bf-0dec205158a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.12,
        "x": 0.72,
        "y": 0.74
      },
      "kind": "image",
      "text": "Shell",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8449f89f-8e11-478e-843d-8f915fbce469",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.12,
        "x": 0.48,
        "y": 0.74
      },
      "kind": "image",
      "text": "Siemens Healthineers",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9169c8e-043d-4303-ab27-9fed7e20844d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.704,
        "y": 0.593
      },
      "kind": "paragraph",
      "text": "Kayoor Gajarawala, VP Information & Digital Engineering",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b11ba8d-84b5-46e5-b216-1a17353141ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.197,
        "x": 0.124,
        "y": 0.645
      },
      "kind": "paragraph",
      "text": "Host: Paul Smith, Chief Commercial Officer",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c790eca-6e09-47c5-8181-4dbe06cfcd7b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.464,
        "y": 0.593
      },
      "kind": "paragraph",
      "text": "Dr Stefan Henkel, Chief Information Officer",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7ddc2e2-fa25-4948-bdc8-f8b9b890181e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.078,
        "y": 0.12
      },
      "kind": "title",
      "text": "CUSTOMER PANEL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7391439-867d-4a9e-bade-4112a7be514e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.32,
        "x": 0.464,
        "y": 0.188
      },
      "kind": "title",
      "text": "WELCOME, SERVICENOW CUSTOMERS:",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17aba271-dc60-40ce-a6b8-dd53ee0caa93",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 134,
      "from": 88,
      "beatId": "019de97b-136f-7784-a88c-b2d8885c0671",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "70+ customers, customer panel, financial growth, cohort durability, 2023 guidance",
      "position": 4,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 108,
      "from": 104,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "019de97b-165d-76ff-8d4b-28a12b068240",
      "evidence": "CxO choices framing + Shell/Siemens Healthineers customer spotlights and live panel",
      "position": 10,
      "objective": "Customer panel as social proof",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 85,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}