{
  "docId": "019dd923-5eff-723e-9be4-fc73785a7e4b",
  "docSlug": "4fa6c1f9733a7bc1",
  "documentTitle": "2020 FY21 Investor Day from SEC",
  "authorId": "Salesforce",
  "authorName": "Salesforce",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 44,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 7,
  "notes": "Includes Salesforce revenue vs TAM comparison and specific growth drivers for the Service segment.",
  "elementsJson": [
    "bar_chart_grouped",
    "icon_grid",
    "footnote",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be4-fc73785a7e4b/10",
  "deckHref": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-fc73785a7e4b#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Growth Opportunity: Omni-channel Engagement, Service Intelligence, Industry Products, and Field Service Lightning.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7dae-7366-a97a-a1b888199f41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Revenue and TAM growth from FY17 to FY25",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2f8ca34-b811-4bd4-98ea-8bb5ced88ca9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.05,
        "y": 0.91
      },
      "kind": "disclaimer",
      "text": "Calculations performed by Salesforce and graphics created by Salesforce based on Gartner research. Refer to appendix slide 'Gartner Content Details' for details on the calculations performed.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4d81af9-e80b-4dee-82c0-67a275ce31d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.3,
        "x": 0.62,
        "y": 0.28
      },
      "kind": "list",
      "text": "Growth Opportunity: Omni-channel Engagement, Service Intelligence, Industry Products, Field Service Lightning",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "166895f9-9dc2-4b66-bcec-bb8d86886cfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $32B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7dae-7366-a97a-a569b63d61e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.11,
        "x": 0.148,
        "y": 0.175
      },
      "kind": "title",
      "text": "Service",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39aa9c5f-059a-459e-81d9-ec3402d79c38",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "956bd735-3d6c-4e41-898c-1f9ccd175bd1",
      "evidence": "Revenue and TAM growth from FY17 to FY25",
      "confidence": 0.7
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de935-2a84-7571-bf22-1d14d8140e52",
      "evidence": "same template as Sales segment slide",
      "confidence": 72
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 8,
      "beatId": "019de935-2490-712a-969d-69d4fd6aff57",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": null,
      "evidence": "$175B portfolio of TAMs + vertical/ISV white space to capture",
      "position": 2,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 16,
      "from": 8,
      "beatId": "019de935-25e4-72ea-bf1a-70d8dadbde81",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": null,
      "evidence": "$175B FY25 TAM, vertical + ISV expansion",
      "position": 4,
      "confidence": 62,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 8,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019de935-26e1-738e-ba71-0aa6444bce50",
      "evidence": "p.8 names $175B total then pp.9-13 add Sales/Service/Marketing/Platform/Analytics segments - exact build-up structure.",
      "position": 2,
      "objective": "Build the $175B opportunity from segment-level TAMs",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 88,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}