{
  "docId": "019dd923-5eff-723e-9be4-f957b17f68a1",
  "docSlug": "676f9c6fd83e1020",
  "documentTitle": "2019 Investor Day from SEC",
  "authorId": "Salesforce",
  "authorName": "Salesforce",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 54,
  "pageCount": 76,
  "prevPage": 53,
  "nextPage": 55,
  "slideType": "market_landscape",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a chalkboard aesthetic to present a 'frontier' trade-off model.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "line_chart"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be4-f957b17f68a1/54",
  "deckHref": "/decks/019dd923-5eff-723e-9be4-f957b17f68a1",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be4-f957b17f68a1.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-f957b17f68a1#slide-54",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Unit Economics by End Market",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7dae-7366-a97d-17debcc37c71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.76,
        "x": 0.12,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Unit Economics by End Market",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be68f23d-74ad-4b49-8722-c2ac6a629153",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.76,
        "x": 0.12,
        "y": 0.25
      },
      "kind": "framework",
      "text": "Margin Frontier",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cca2080-8bc1-4ab2-8dde-466bd9753bb7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Unit Economic Margin: ~35%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7dae-7366-a97d-1a00cc243695",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.32,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "Margin Frontier",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e76dd72-9d4f-49ef-935f-6c8a09585918",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.04,
        "y": 0.13
      },
      "kind": "title",
      "text": "Varies by End Market",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b639cd26-d27d-4f44-abea-fff054decf7c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "d8a7b110-c8e9-475f-886f-2c9b94976d9b",
      "evidence": "framework/instance: Margin Frontier",
      "confidence": 0.5
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de92e-0fb7-703d-ad26-6df6953c8c2b",
      "evidence": "Small Business position on chalkboard frontier.",
      "confidence": 78
    }
  ],
  "frameworks": [
    {
      "name": "Margin Frontier (efficient frontier)",
      "slug": null,
      "matchId": "019de92e-15b8-779d-9b2b-56bc9f36ca04",
      "evidence": "Small Business segment on the frontier.",
      "confidence": 75
    },
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "f4272b56-9da8-40d2-aaea-994189ca0fef",
      "evidence": "The chart plots two variables (Growth vs Unit Economic Margin) to define a frontier.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 66,
      "from": 47,
      "beatId": "019de92e-02be-757a-a112-e09988bc92f9",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Margin frontier, unit economics, cash flow, FY21 margin bridge.",
      "position": 4,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 73,
      "from": 47,
      "beatId": "019de92e-0374-719e-a05d-99519a5a8e9c",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Climax",
      "beatSlug": null,
      "evidence": "Margin frontier model + $35B vs peers as triumphant peer-gap peak.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 59,
      "from": 48,
      "name": "2x2 Matrix",
      "slug": "30-2x2-matrix",
      "bestFor": "Portfolio analysis, prioritization, strategic positioning",
      "matchId": "019de92e-04bb-7277-a662-11e73dbd2667",
      "evidence": "Chalkboard Growth-vs-Unit-Margin axes repeated across regions, segments, clouds.",
      "position": 8,
      "objective": "Introduce Margin Frontier model and decompose unit economics by segment/product",
      "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot",
      "confidence": 82,
      "description": "Plot options on two critical dimensions to reveal the optimal quadrant"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}