{
  "docId": "019dd923-5eff-723e-9be4-f957b17f68a1",
  "docSlug": "676f9c6fd83e1020",
  "documentTitle": "2019 Investor Day from SEC",
  "authorId": "Salesforce",
  "authorName": "Salesforce",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 27,
  "pageCount": 76,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a bar chart comparison to show the entry bar for top 10 customers has increased by 4X.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be4-f957b17f68a1/27",
  "deckHref": "/decks/019dd923-5eff-723e-9be4-f957b17f68a1",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be4-f957b17f68a1.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-f957b17f68a1#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.35,
        "y": 0.75
      },
      "kind": "callout",
      "text": "entry bar into top 10 customers 4X",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39b53f2b-9541-4b0f-b180-aac10b7b4b30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "60% of top customers new to Top 10 in FY20",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7dae-7366-a979-1e46c7dd6af4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Top 10 FY16 vs Top 10 FY20",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3d38a85-6076-401e-aa26-10f2a77a3308",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Note: Represents annualized revenue as of July 31st for the fiscal years noted",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4de8693e-a401-4c81-853f-eefb88a063fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annualized Revenue: 4X",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7dae-7366-a979-22affced895a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "60% of top customers new to Top 10 in FY20",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "006d1851-b74f-418e-a594-1f5c687be889",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Accelerating Growth in Largest Accounts",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9a3b7a9-bc8b-41f3-89a8-719a6fa1fcea",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019de92e-0b4f-729b-84f6-3aa9977a1dab",
      "evidence": "FY16 vs FY20 top-10 customer profiles side-by-side.",
      "confidence": 75
    },
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "35013cd4-49fe-4cfd-b55d-064adeafb374",
      "evidence": "A 2x2 matrix is not visible, but a horizontal bar chart with a title and labels is present.",
      "confidence": 0.7
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de92e-0b2a-71d9-ba11-2862e0c7b88a",
      "evidence": "Callout '60% of top customers new to Top 10 in FY20'.",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 46,
      "from": 15,
      "beatId": "019de92e-029a-70aa-8059-02b66aa38cec",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Customer 360, drivers, enterprise/industries/intl, innovation & M&A.",
      "position": 3,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 46,
      "from": 12,
      "beatId": "019de92e-034f-7013-9124-49731d24aa5e",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": null,
      "evidence": "Markets, drivers, enterprise, innovation stacked as ascending evidence.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 26,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019de92e-044f-707d-8f8c-9d3a6ddc99f0",
      "evidence": "Enterprise 30% CAGR, $38B industries TAM, 3x F1000 customers, $160B benefits.",
      "position": 5,
      "objective": "Stack enterprise + industry evidence pointing to durable expansion",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 74,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}