{
  "docId": "019dd923-5eff-723e-9be4-f957b17f68a1",
  "docSlug": "676f9c6fd83e1020",
  "documentTitle": "2019 Investor Day from SEC",
  "authorId": "Salesforce",
  "authorName": "Salesforce",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 18,
  "pageCount": 76,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 36,
  "notes": "The slide uses a custom matrix to visualize customer penetration across different product clouds.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "callout_box",
    "data_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be4-f957b17f68a1/18",
  "deckHref": "/decks/019dd923-5eff-723e-9be4-f957b17f68a1",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be4-f957b17f68a1.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-f957b17f68a1#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "callout",
      "text": "Potential to expand our largest customers to 3+ Clouds",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16821237-84fd-4db1-b700-1e92bd04cb80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Note: Top 25 customers by annualized revenue by each Cloud as of July 31, 2019. 111 unique customers identified out of the potential of 150 (6*25).",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abb0d0af-8fa7-4671-8de0-7fb907f4859c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cloud adoption",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7dae-7366-a97b-4712383377b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "source-note",
      "text": "1 customer within the Top 25 of Sales Cloud is a top customer in 5 clouds",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83860e70-855a-47c6-b0ea-e4e61936676c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.05,
        "y": 0.73
      },
      "kind": "source-note",
      "text": "6 customers within the Top 25 of Service Cloud are top customers in 2 clouds",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec6aad38-1bbe-41be-963c-927634bb85ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.6,
        "x": 0.3,
        "y": 0.25
      },
      "kind": "table",
      "text": "Matrix of Top 25 Customers by Cloud adoption levels (1-6 clouds)",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ece2470e-7ee5-4096-b88e-19bb71bee1eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Opportunity at the Top",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3b0b9b9-cd11-4192-b4ea-db6e18ae44af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "Room to expand multi cloud adoption across our largest customers",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c8931a6-b621-4832-bccf-82429d93bf06",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de92e-0929-724b-88d7-608072c1fe33",
      "evidence": "Callout 'Potential to expand our largest customers to 3+ Clouds'.",
      "confidence": 82
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 46,
      "from": 15,
      "beatId": "019de92e-029a-70aa-8059-02b66aa38cec",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Customer 360, drivers, enterprise/industries/intl, innovation & M&A.",
      "position": 3,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 46,
      "from": 12,
      "beatId": "019de92e-034f-7013-9124-49731d24aa5e",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": null,
      "evidence": "Markets, drivers, enterprise, innovation stacked as ascending evidence.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 15,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de92e-0407-715e-8e1c-7116ec79f07b",
      "evidence": "Hub diagram p15 to multi-cloud spend p17 to top-25 whitespace table p18.",
      "position": 3,
      "objective": "Drill from Customer 360 platform to multi-cloud cross-sell whitespace",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 72,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}