{
  "docId": "019dd923-5eff-723e-9be4-f6138ac5274f",
  "docSlug": "02a1cbd5ffae3083",
  "documentTitle": "2018 Q4FY18 Earnings Presentation",
  "authorId": "Salesforce",
  "authorName": "Salesforce",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 20,
  "pageCount": 37,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "Includes Salesforce branding and Einstein mascot.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be4-f6138ac5274f/20",
  "deckHref": "/decks/019dd923-5eff-723e-9be4-f6138ac5274f",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be4-f6138ac5274f.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-f6138ac5274f#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.65,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Bar chart showing TAM in billions and CAGR percentages for Sales, Service, Marketing, Commerce, Platform & Other, and Analytics.",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f739f210-b306-4c09-a626-c0650834708d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.65,
        "x": 0.04,
        "y": 0.86
      },
      "kind": "disclaimer",
      "text": "Calculations performed by Salesforce and graphics created by Salesforce based on Gartner research. 1Source: Gartner Total Enterprise Software Revenue for All Software Segments and Regions, 2014-2021, 4Q17 Update, 12.15.17.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8c81608-a7f5-47ff-ab52-1d76f80d38d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $123B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7dae-7366-a96e-8b0ed9348153",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "...Growing to $123B in 2021",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7b25dda-b42d-4e44-842c-778b6dc2d69b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 19,
      "beatId": "0bc29473-1618-4db7-9f7a-bcbcb50f5231",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 19-20 provide an overview of the market opportunity",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 19,
      "name": "Benchmark Gap",
      "slug": "39-benchmark-gap",
      "bestFor": "Performance improvement, competitive analysis, target setting",
      "matchId": "a6c56270-4f2e-4933-bf66-572fafde893a",
      "evidence": "Slides 19-20 provide a benchmark for the market opportunity",
      "position": 0,
      "objective": "Highlight market opportunity",
      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
      "confidence": 0.8,
      "description": "Compare performance against best-in-class to quantify the opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}