{
  "docId": "019dd923-5eff-723e-9be4-f36916bb638c",
  "docSlug": "9b274ab0479f4b36",
  "documentTitle": "2018 Investor Day from SEC",
  "authorId": "Salesforce",
  "authorName": "Salesforce",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 69,
  "pageCount": 73,
  "prevPage": 68,
  "nextPage": 70,
  "slideType": "financial_analysis",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "Includes revenue in billions and margin changes in basis points (bps).",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bar_chart_vertical",
    "line_chart",
    "waterfall_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be4-f36916bb638c/69",
  "deckHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-f36916bb638c#slide-69",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Revenue growth bar chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c025b7a7-a4ee-44cc-90f7-d85d9d5b2467",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Non-GAAP Operating Margin Change Y/Y",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a3ef848-4af8-47d9-a96a-8868e71e0309",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue: $13.175B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7daf-731c-89b2-1c5f27ffe56e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "1. Mid-point of Salesforce FY19E revenue guidance provided on August 29, 2018. Revenue for Salesforce full fiscal year 2019 is projected to be in the range of $13.125 billion to $13.175 billion.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3ca9c7e-cff7-42d2-8a81-f67f7afb3e46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Top and Bottom Line Growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "644c404d-1be3-4215-a2bf-5533f6d30873",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "Planning and delivering consistent organic revenue and operating margin growth",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f083e011-8d84-4f73-a88d-2a024fd2215e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de927-129e-748a-bfc4-23c9f2b02ad7",
      "evidence": "Action title 'Planning and delivering consistent organic revenue and operating margin growth'.",
      "confidence": 80
    },
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de927-12c8-74cb-b5d9-e6e56c2e1c06",
      "evidence": "Top-line bar/line chart paired with bottom-line waterfall.",
      "confidence": 65
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "f47671d1-eb0a-4b3e-b73e-186389656f9b",
      "evidence": "chart/waterfall: Non-GAAP Operating Margin Change Y/Y",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "Waterfall chart",
      "slug": null,
      "matchId": "019de927-156e-76fc-ad64-423ad314860d",
      "evidence": "Year-over-year non-GAAP operating margin waterfall on right panel.",
      "confidence": 75
    }
  ],
  "arcBeats": [
    {
      "to": 70,
      "from": 39,
      "beatId": "019de926-f76b-75fd-ba27-07b4147891ae",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": null,
      "evidence": "'Measuring/Managing Our Success' sections lead to FY22 $21-23B Long-Range Plan.",
      "position": 5,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 70,
      "from": 66,
      "beatId": "019de926-f83c-760b-b019-908c5d46e975",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Resolution",
      "beatSlug": null,
      "evidence": "Long-Range Plan resolves to $21-23B FY22 target.",
      "position": 4,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 70,
      "from": 66,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019de926-fa35-708d-b56b-ff2d3b82af27",
      "evidence": "Predictable subscription base + LRP layered chart + sales capacity 23% CAGR + top/bottom line + Durable Growth recap to $21-23B.",
      "position": 12,
      "objective": "Build the Long-Range Plan from subscription base + sales capacity to FY22 target",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 80,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}