{
  "docId": "019dd923-5eff-723e-9be4-edc0be72acb6",
  "docSlug": "d1e3e0f8d21b8f30",
  "documentTitle": "2019 Capital Markets Day Presentation",
  "authorId": "SAP",
  "authorName": "SAP",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 41,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "roadmap",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": "The slide uses a combination of a timeline and a bar chart to illustrate the 'Structural Incline' of SAP's cloud business.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "timeline_visual",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be4-edc0be72acb6/5",
  "deckHref": "/decks/019dd923-5eff-723e-9be4-edc0be72acb6",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be4-edc0be72acb6.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-edc0be72acb6#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Be the most innovative cloud company powered by SAP HANA",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7dac-73ab-a059-15c0fb9c8042",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.65,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Cloud revenue growth from 2012 to 2018",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14e1e4d7-3be8-4291-aa14-67c7350093a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.85,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Timeline of product launches and acquisitions from 2010 to 2018",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b13f7ad-b9ce-4f16-aaf8-9ddf905113f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.78,
        "y": 0.5
      },
      "kind": "list",
      "text": "Integrated Intelligent Suite; Revolutionizing Customer Experience with C/4HANA; Leading the Experience Management category; Innovation with Intelligent Systems (Leonardo)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a74a125-470f-47e0-9afb-2e1188f62a91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cloud Revenue: €5.0bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7dac-73ab-a059-18058b0b2bde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.33,
        "y": 0.31
      },
      "kind": "paragraph",
      "text": "Be the most innovative cloud company powered by SAP HANA",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89c6f5d3-65b6-4de0-8154-d96dfdc7048c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Doubled Addressable Market",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa2dbf67-b257-45a8-b983-134abd4fab68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.78,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Intelligent Enterprise",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f65077ab-d32e-4caf-b848-e9c185c692fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.04,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "© 2019 SAP SE or an SAP affiliate company. All rights reserved. | PUBLIC | All figures based on non-IFRS.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00a195b0-4d78-46ee-a22d-c5f4ad517b90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "SAP: \"Structural Incline\"",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a40ea0dc-e4eb-4c6d-8403-a0e293263377",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de91d-dfdd-749e-87ce-8a6e2a70dafe",
      "evidence": "Title 'Structural Incline' is the so-what claim.",
      "confidence": 85
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de91d-e046-70e2-8bd7-54d96b7e677c",
      "evidence": "Each year tagged with product launch / acquisition.",
      "confidence": 75
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de91d-e001-76e2-a5ad-fd18de2e099e",
      "evidence": "Diagonal incline line as metaphor for inevitable rise.",
      "confidence": 80
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de91d-e024-70ca-99a6-3df31ce4d66c",
      "evidence": "Bars + labelled milestones + acquisition logos layered.",
      "confidence": 70
    }
  ],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "52c5f033-6337-40bf-adb7-d1139e485468",
      "evidence": "Chronological progression of events and revenue",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "019de91d-dd9c-7155-b76f-15c0f986bc26",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": null,
      "evidence": "Structural Incline timeline, peer bubble charts, profit-growth levers (p4-7).",
      "position": 1,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 9,
      "from": 5,
      "beatId": "019de91d-de6a-763c-88bd-e97ba1d8bc99",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Where SAP is and its strategic levers.",
      "position": 1,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 5,
      "name": "Benchmark Gap",
      "slug": "39-benchmark-gap",
      "bestFor": "Performance improvement, competitive analysis, target setting",
      "matchId": "019de91d-decf-7368-b571-fd801bc0bac1",
      "evidence": "p5 incline vs history; p6 bubble charts vs Oracle/Salesforce/IBM; p7 5 levers to sustain.",
      "position": 1,
      "objective": "Show SAP outperforms peers and has clear levers to keep doing so",
      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
      "confidence": 80,
      "description": "Compare performance against best-in-class to quantify the opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}