{
  "docId": "019dd923-5eff-723e-9be4-4581f44d1ed3",
  "docSlug": "6a9306e38c998278",
  "documentTitle": "2025 Q2 Investor Presentation",
  "authorId": "Klaviyo",
  "authorName": "Klaviyo",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 40,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "timeline",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Includes a CEO quote and visual representations of product milestones.",
  "elementsJson": [
    "headline_text",
    "timeline_visual",
    "quote_block",
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be4-4581f44d1ed3/8",
  "deckHref": "/decks/019dd923-5eff-723e-9be4-4581f44d1ed3",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be4-4581f44d1ed3.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-4581f44d1ed3#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.68,
        "y": 0.62
      },
      "kind": "callout",
      "text": "Built to scale: From best-in-class marketing automation to the only CRM built for B2C",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "984f07ea-47ee-422c-9790-c53a95320c95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 1,
        "x": 0,
        "y": 0.1
      },
      "kind": "diagram",
      "text": "Timeline from 2012 to 2025 showing milestones: Database (2012), Email (2013), Attribution & optimization (2018), SMS (2021), Reviews (2023), CDP (2023), Global (2024), B2C CRM (2025)",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18e68485-c229-478a-a52e-f9de5f256dfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "quote",
      "text": "We started with a simple idea: that businesses should own their customer data and use it to create better, more personalized experiences.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d1c3b45-b6a9-414f-b8cf-b6b2ab231696",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "We started with a simple idea: that businesses should own their customer data and use it to create better, more personalized experiences. — Andrew Białecki, CEO",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-7322-729c-8f7d-8ba3084a46e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Klaviyo's evolution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8a93f70-9e0f-4aac-9d1e-0f98ab8a75d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Redefining growth for B2C businesses",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbef58e6-9902-49c7-9cec-30478b72e417",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "128ea104-cf27-450a-b571-b3f4c08dd0a2",
      "evidence": "Chronological progression of product features and company milestones.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}