{
  "docId": "019dd923-5eff-723e-9be4-414bb4fd686c",
  "docSlug": "49ce8f11cf51b4c6",
  "documentTitle": "2025 Q1 Investor Presentation",
  "authorId": "Klaviyo",
  "authorName": "Klaviyo",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 24,
  "pageCount": 37,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be4-414bb4fd686c/24",
  "deckHref": "/decks/019dd923-5eff-723e-9be4-414bb4fd686c",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be4-414bb4fd686c.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-414bb4fd686c#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.305,
        "x": 0.141,
        "y": 0.285
      },
      "kind": "chart",
      "text": "Total Customers",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be71cab3-5119-46f2-bdf4-6ffc4575f298",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.305,
        "x": 0.565,
        "y": 0.285
      },
      "kind": "chart",
      "text": "Customers Generating Over $50,000 of ARR",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8fc79ef-fcfc-4815-b98b-db97af3b525a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.37,
        "x": 0.075,
        "y": 0.935
      },
      "kind": "disclaimer",
      "text": "All figures are as of March 31, 2025 or 2024, as noted. See Appendix for definitions of Customers and Customers Generating Over $50,000 of ARR.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c31b15f-3c8c-45e0-b21b-7027e3ec8136",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Customers: 169,000+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7321-74b0-ac96-38372fa52868",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.428,
        "x": 0.036,
        "y": 0.075
      },
      "kind": "title",
      "text": "Strong customer growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da3dcee5-87a9-4eed-bfc2-4e26ab42c29c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 22,
      "beatId": "866d3c26-f3c6-4e61-a4dd-e59291c99b7a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The deck presents Klaviyo's financial highlights, revenue growth, customer growth, and free cash flow generation.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 18,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "c791d801-02b1-4fe4-a9f1-59aa675daed9",
      "evidence": "The deck presents Klaviyo's multiple growth vectors and financial highlights.",
      "position": 2,
      "objective": "Klaviyo's growth vectors and financial performance",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}