{
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  "docSlug": "0386f3791f9283f2",
  "documentTitle": "2025 Investor Day",
  "authorId": "Klaviyo",
  "authorName": "Klaviyo",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The chart visualizes cohort-based revenue expansion, showing how older cohorts continue to contribute to total ARR over time.",
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  "metadataConfidence": 1,
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      "kind": "callout",
      "text": "#1: Multi-product platform",
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      "kind": "chart",
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      "kind": "disclaimer",
      "text": "Note: This chart illustrates the total ARR of each cohort as of December 31, 2024 over the periods presented. Each cohort represents the customers that have made their first purchase of our products in a given year. See Appendix for definition of ARR.",
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      "kind": "title",
      "text": "We continue to drive expansion with existing cohorts",
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