{
  "docId": "019dd923-5eff-723e-9be4-3fef2b8123a0",
  "docSlug": "0386f3791f9283f2",
  "documentTitle": "2025 Investor Day",
  "authorId": "Klaviyo",
  "authorName": "Klaviyo",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 64,
  "pageCount": 120,
  "prevPage": 63,
  "nextPage": 65,
  "slideType": "market_sizing",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a visual progression from 4 to 8 products to illustrate platform expansion.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be4-3fef2b8123a0/64",
  "deckHref": "/decks/019dd923-5eff-723e-9be4-3fef2b8123a0",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be4-3fef2b8123a0.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be4-3fef2b8123a0#slide-64",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "30% of mid-market/enterprise customers use more than 1 Klaviyo product.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7321-74b0-ac90-765e58ece29f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Growth from 4 to 8 products",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50ba344e-ce3b-41d9-a58a-43d97664093c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.7,
        "y": 0.25
      },
      "kind": "metric",
      "text": "30% of mid-market/enterprise customers use more than 1 Klaviyo product",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fa3e5ae-8a81-4875-90a5-0152c5c35241",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.7,
        "y": 0.55
      },
      "kind": "metric",
      "text": "54% of ARR is from multi-product customers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aacde0b1-5102-4647-a76f-0fbe398b2de0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ARR from multi-product customers: 54%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7321-74b0-ac90-7bd4d4825e4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "1As of September 30, 2023. 2As of June 30, 2025. See Appendix for definition of ARR and Customers.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e70b62d0-7efe-431a-92ae-747712bdd5c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Multi-product platform remains a huge opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b7ad2d7-2eb5-4397-9e76-7a5a5dc014b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "More runway to cross-sell and land larger",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f29d988-6e1d-457b-b50d-c3fa063825b2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 66,
      "from": 60,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "681db489-001d-4024-a907-c7b550adcd10",
      "evidence": "Slides 60-66 present the problem and solution, with a focus on growth engines",
      "position": 0,
      "objective": "How can Klaviyo drive growth and expansion?",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.6,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}