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  "documentTitle": "2025 Investor Day",
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  "notes": "KAV stands for Klaviyo Attributed Value. The slide uses screenshots of the platform to illustrate the 'Marketing', 'Service', and 'Marketing Analytics' components.",
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      "text": "+37% more KAV when brands use Klaviyo Email + SMS.",
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      "text": "KAV (Klaviyo Attributed Value): +37%",
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      "text": "One platform, one journey powered by AI & unified data",
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      "text": "Calculated as the growth rate of Shopify and Shopify Plus customers' average KAV from before adding SMS to after adding SMS. Customer count is as of June 30, 2025, within the 5th to 95th percentile. Trailing twelve months as of May 31, 2025. ROI is calculated as customer KAV divided by amount spent with Klaviyo. Represents KAV for Customer Hub beta customers through September 15, 2025. See Appendix for definition of KAV.",
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