{
  "docId": "019dd923-5efe-75c0-8e00-c1765dbf7255",
  "docSlug": "0baa50935565b9a6",
  "documentTitle": "2024 Investor Day FY25",
  "authorId": "Intuit",
  "authorName": "Intuit",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 77,
  "pageCount": 134,
  "prevPage": 76,
  "nextPage": 78,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a persona (Mary, Construction Firm CFO) to anchor the value proposition of the Intuit Enterprise Suite.",
  "elementsJson": [
    "photo",
    "screenshot",
    "big_number",
    "line_chart",
    "data_table",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-c1765dbf7255/77",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-c1765dbf7255",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-c1765dbf7255.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-c1765dbf7255#slide-77",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.5,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Intuit Enterprise Suite ARPC is based on early customer data and is not indicative of future results as we scale the customer base.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f32c699b-a849-4c6c-9f2c-9547df97bc90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.94,
        "w": 0.42,
        "x": 0.56,
        "y": 0.03
      },
      "kind": "image",
      "text": "Intuit Enterprise Suite dashboard interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b00bbba7-a6b2-473c-b18d-f8f08dee89bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.3,
        "y": 0.77
      },
      "kind": "metric",
      "text": "13% growth in new Mailchimp mid-market paid subscribers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "350c5172-6085-4329-9592-074064a0de5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.17,
        "y": 0.77
      },
      "kind": "metric",
      "text": "12 pts higher Payroll penetration",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9aec2322-859e-4253-8c36-8404a8a86355",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.42,
        "y": 0.77
      },
      "kind": "metric",
      "text": "$20K initial estimated ARPC for Intuit Enterprise Suite contracts",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6a1c898-f2b8-4d72-bc24-0643ce370d29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.04,
        "y": 0.77
      },
      "kind": "metric",
      "text": "28% growth in QBO Advanced customers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9f4a93a-12dd-473f-9d9e-5eefc9784191",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "QBO Advanced customer growth: 28%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7320-7438-89ea-aefd791dbd89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.47,
        "x": 0.04,
        "y": 0.68
      },
      "kind": "title",
      "text": "Disrupt the mid-market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03e26fe2-a2a5-4966-8d35-c4bdf72f6806",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}