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  "documentTitle": "2024 Investor Day FY25",
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      "text": "WIN ON PRICE FOR SIMPLE FILERS: TurboTax lost 1.6M low-income customers last year, due to experience/value mismatch with a sizeable price gap between Free and Deluxe offerings.",
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      "text": "Key insights & learnings: WIN ON PRICE FOR SIMPLE FILERS (1.6M lost customers), ACCELERATE GROWTH WITH COMPLEX FILERS (12% growth), FAST REFUND ACCESS (40% YoY increase).",
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