{
  "docId": "019dd923-5efe-75c0-8e00-bdbebd2aae14",
  "docSlug": "9aede1bc7a5bec50",
  "documentTitle": "2023 Investor Day E2E",
  "authorId": "Intuit",
  "authorName": "Intuit",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 81,
  "pageCount": 168,
  "prevPage": 80,
  "nextPage": 82,
  "slideType": "business_case",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": "Includes a screenshot of the QBO Advanced dashboard as a visual aid.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "paragraph",
    "bullet_list",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-bdbebd2aae14/81",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14#slide-81",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We offer a robust, integrated ecosystem for mid-market businesses to run and grow their businesses, with QBO Advanced at its core.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7320-7438-89f7-3fd8540ef020",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "image",
      "text": "QBO Advanced Dashboard UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d60562ab-66ec-4190-ab67-b7282a0b0ccd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.035,
        "y": 0.3
      },
      "kind": "list",
      "text": "Vision: We offer a robust, integrated ecosystem for mid-market businesses to run and grow their businesses, with QBO Advanced at its core.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8abdccbe-d609-422a-ab69-37590037c308",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.035,
        "y": 0.48
      },
      "kind": "list",
      "text": "Opportunity: $52B mid-market opportunity across our ecosystem in our priority markets; 1.7M mid-market businesses with 10-100 employees; 800K mid-market customers using Core QBO and Desktop SKUs.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e37eb161-74cc-4bf2-8fff-3bc1ce8387db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.035,
        "y": 0.68
      },
      "kind": "list",
      "text": "Proof points: 52% growth of high-value customers; 63% growth of high-value QBO Advanced customers; 222K worldwide customers on QBO Advanced (+35% YoY); 94% of QBO Advanced subscribers adopted advanced features.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f59311f2-5814-4fe5-b754-7eaac441aae8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $52B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7320-7438-89f7-4212fed5e266",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.27,
        "x": 0.035,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "MID-MARKET SOLUTIONS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c9a4973-0bf1-4513-ac92-61bfa6a91390",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.035,
        "y": 0.14
      },
      "kind": "title",
      "text": "Big Bet 5: Disrupt the small business mid-market",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0452e271-acac-4c67-aa6a-a27256784bea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.23,
        "x": 0.035,
        "y": 0.08
      },
      "kind": "title",
      "text": "Grow the core",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16ee714b-4ac5-45cf-825d-4c984f0c8efb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}