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  "docSlug": "9aede1bc7a5bec50",
  "documentTitle": "2023 Investor Day E2E",
  "authorId": "Intuit",
  "authorName": "Intuit",
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  "sourceTypeSlug": "strategy_consulting",
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  "notes": "The slide uses a bar chart to compare ARPC across different customer segments and a text block to explain the drivers of this growth.",
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      "kind": "callout",
      "text": "ARPC expansion fueled by ecosystem growth",
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      "text": "FY23 Individual ARPCs and FY23 Online Paying ARPC",
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      "kind": "list",
      "text": "QBO ecosystem ARPC up 16% in FY23 driven by: Online accounting ARPC growth of 15%; Online services ARPC growth at 17% YoY. Combined, Online services ARPCs contribute 50% of total ARPC. Intuit Assist and new services provide further growth.",
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      "text": "ARPC: $1,298",
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      "kind": "source-note",
      "text": "Note: All ARPC growth rates calculated with recognized full year FY22 revenue, except for Mailchimp which represents full FY22 period revenue (including Q1 FY22 pre-acquisition) and in constant currency. 1. Compared to FY22 Online paying ARPC of $692.",
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      "text": "Driving strong ARPC across customers",
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