{
  "docId": "019dd923-5efe-75c0-8e00-bdbebd2aae14",
  "docSlug": "9aede1bc7a5bec50",
  "documentTitle": "2023 Investor Day E2E",
  "authorId": "Intuit",
  "authorName": "Intuit",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 76,
  "pageCount": 168,
  "prevPage": 75,
  "nextPage": 77,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide uses a waterfall-like visual to show the components of the total customer base.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-bdbebd2aae14/76",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14#slide-76",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The combined QBO, standalone, and Mailchimp customer bases further enhance our scale of customer and purchase data, positioning us to be the source of truth for small businesses.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7320-7438-89f8-0b21f436b26d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.06,
        "y": 0.2
      },
      "kind": "chart",
      "text": "FY23 ONLINE PAYING CUSTOMER BASES",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a974e81-e5f2-45bf-a83d-562abd45670b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.61,
        "y": 0.38
      },
      "kind": "list",
      "text": "QBO subscribers up 10% in FY23, including 35% growth in QBO Advanced customers as we continue to focus on moving upmarket, and bolstered by 81% retention (+1 pt YoY). Standalone subscribers down 2% YoY as we prioritize ecosystem expansion and adoption within the QBO base. Mailchimp paying customers up 17% in FY23, with >50% of customers in international markets. The combined QBO, standalone, and Mailchimp customer bases further enhance our scale of customer and purchase data, positioning us to be the source of truth for small businesses.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0917e131-fc2a-4917-a908-d28d159279d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Online paying customers: 7.8M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7320-7438-89f8-0e22ecd276bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.035,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1. Compared to FY22 Online paying customers of 7.1M; due to rounding, numbers on the page do not sum to 7.8M.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08c2a84e-2176-4f97-812b-1a38076a16eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.035,
        "y": 0.08
      },
      "kind": "title",
      "text": "Scaling our online customer base",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1339f9f8-a325-4ae1-b8aa-1c2ff041d4b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.61,
        "y": 0.25
      },
      "kind": "title",
      "text": "Becoming the source of truth for more small businesses",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cba8165-a6d6-4d3e-8d30-221740fb1a11",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}