{
  "docId": "019dd923-5efe-75c0-8e00-bdbebd2aae14",
  "docSlug": "9aede1bc7a5bec50",
  "documentTitle": "2023 Investor Day E2E",
  "authorId": "Intuit",
  "authorName": "Intuit",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 138,
  "pageCount": 168,
  "prevPage": 137,
  "nextPage": 139,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "callout_box",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-bdbebd2aae14/138",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14#slide-138",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "There is significant opportunity to increase penetration within our existing addressable market:",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7320-7438-89fb-4884de1ae3f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.035,
        "y": 0.5
      },
      "kind": "list",
      "text": "$17B Credit cards and personal loans\n$36B Auto loans, mortgages, home equity loans, auto insurance, and student loans\n$32B Credit Karma Money",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c05d3e24-0dbf-4b0e-8140-527de2d673bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.48,
        "x": 0.48,
        "y": 0.38
      },
      "kind": "list",
      "text": "Increase share of existing members' transactions in Credit Cards and Personal Loans through the continued evolution of Lightbox and Karma Guarantee.\nExpand penetration within Auto Loans, Home Loans, and Insurance through rich new member experiences such as Auto Loans Lightbox offers, Home Pulse, and Karma Drive.\nDrive frequent engagement through the Credit Karma app refresh, growing the prime segment, and deploying Intuit Assist.\nCapture more of the financial products that our members originate each year (1.1 new financial products on average), since not all come from our platform.\nEngage more TurboTax users to become Credit Karma members, who will utilize our marketplaces to take out new financial products.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d96a03ab-b7a1-47da-88de-1d4b6410069e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $85B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7320-7438-89fb-4e1694910aa0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.38,
        "x": 0.035,
        "y": 0.29
      },
      "kind": "paragraph",
      "text": "We are a platform where members can get new financial products, manage their money, and do their taxes, all in one place",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "481de30d-5891-45c5-9f57-168464363aee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.78,
        "x": 0.035,
        "y": 0.08
      },
      "kind": "title",
      "text": "Large TAM with significant potential to grow penetration",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4db603b2-aedc-4a23-8a13-060a2ba2be15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.22,
        "x": 0.035,
        "y": 0.45
      },
      "kind": "title",
      "text": "$85B CREDIT KARMA TAM",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a0d7fec-f80e-4d07-99b9-862e50489bc2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}