{
  "docId": "019dd923-5efe-75c0-8e00-bdbebd2aae14",
  "docSlug": "9aede1bc7a5bec50",
  "documentTitle": "2023 Investor Day E2E",
  "authorId": "Intuit",
  "authorName": "Intuit",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 135,
  "pageCount": 168,
  "prevPage": 134,
  "nextPage": 136,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 'before-after' or 'problem-solution' framing to justify the integration of two brands.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "paragraph",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-bdbebd2aae14/135",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-bdbebd2aae14#slide-135",
  "components": [
    {
      "bbox": {
        "h": 0.055,
        "w": 0.726,
        "x": 0.137,
        "y": 0.845
      },
      "kind": "callout",
      "text": "Every Credit Karma member can become a TurboTax user, and every TurboTax user can become a Credit Karma member",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0cdf4c8-dc77-4728-bba1-abb3968aeeff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.394,
        "x": 0.571,
        "y": 0.635
      },
      "kind": "image",
      "text": "Intuit Credit Karma and Intuit TurboTax logos",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef06a8f0-7a49-4ffe-ab90-e2276c0ffd10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.305,
        "w": 0.394,
        "x": 0.038,
        "y": 0.313
      },
      "kind": "list",
      "text": "We are focused on solving our members' biggest problems: Make ends meet, Maximize their tax refund, Save more money, Pay off debt, Know where they stand financially, Reduce their payments",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be3e6d24-8b66-4e4f-b7ed-3e72e6c13aff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.394,
        "x": 0.571,
        "y": 0.418
      },
      "kind": "paragraph",
      "text": "Our members choose Credit Karma to solve their financial problems and optimize their goals. Our combination of personal finance and tax is attractive to our members.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "798905d2-18bf-4335-a3b9-04a097cb843d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.044,
        "w": 0.254,
        "x": 0.035,
        "y": 0.088
      },
      "kind": "title",
      "text": "Better Together",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86a4584a-8472-4979-b41b-62a9b0950597",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.024,
        "w": 0.772,
        "x": 0.035,
        "y": 0.148
      },
      "kind": "title",
      "text": "We are creating one consumer destination that combines all facets of personal finance and tax together",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c5586d1-e0f4-4615-b06d-1eded92e5640",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "2039b595-aa57-442a-9e31-be4832a0db76",
      "evidence": "The slide contrasts member problems with the platform solution.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}