{
  "docId": "019dd923-5efe-75c0-8e00-b13326e924bf",
  "docSlug": "13293aa85c2876d1",
  "documentTitle": "2025 Analyst Day Final",
  "authorId": "HubSpot",
  "authorName": "INBOUND",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 46,
  "pageCount": 100,
  "prevPage": 45,
  "nextPage": 47,
  "slideType": "initiative_list",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a column-based layout to categorize product features by strategic objective.",
  "elementsJson": [
    "headline_text",
    "comparison_table",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-b13326e924bf/46",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-b13326e924bf",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-b13326e924bf.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-b13326e924bf#slide-46",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "legend",
      "text": "New at INBOUND",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8064495-1d10-43c4-aa33-c1f47c73c29e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.22,
        "x": 0.74,
        "y": 0.25
      },
      "kind": "list",
      "text": "Evolve: Iterate and evolve; Email Engagement Optimization, Smart Digest, ChatGPT/Claude/Gemini connectors, Pathfinder.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09b0dcb1-0e50-41c6-b109-21013cb6c90d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.22,
        "x": 0.51,
        "y": 0.25
      },
      "kind": "list",
      "text": "Amplify: Diversify channels and formats; AEO Strategy Tool, AEO Grader, Marketing Studio, AI Powered Ad builder, Content Remix.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f92f099-0a04-4682-85bd-aa93fc0c862b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.22,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Express: Express your taste and voice; Data Hub, Marketing Studio, Brand Identity features, ChatGPT/Claude/Gemini connectors, Breeze Assistant.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39c1f1cc-f639-4733-882d-e9b8a9b2b000",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.22,
        "x": 0.28,
        "y": 0.25
      },
      "kind": "list",
      "text": "Tailor: Make it personal with AI; Data Agent, AI Powered Segmentation, Personalization Agent, AI Dynamic Email Personalization, Breeze Assistant.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f879c4af-7c89-4e22-bd6d-81115259a829",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "Marketing Hub + Data Hub Innovation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26f6e0cc-e8c1-49ed-bd9f-cec860e8f2a5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "maturity-model",
      "slug": null,
      "matchId": "f4be9833-60d3-4844-a4e6-684374cebf6a",
      "evidence": "The slide presents a progression of capabilities from 'Express' to 'Evolve'.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 92,
      "from": 15,
      "beatId": "6c455524-ddfc-4e0b-95b8-b2f03e1dcfa4",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Slides 15-92 present HubSpot's vision, strategy, and growth levers.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 53,
      "from": 43,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "a756efd5-99ef-44e9-bc8a-86e79c91d926",
      "evidence": "Slides 43-53 highlight the shift in marketing and opportunity ahead.",
      "position": 1,
      "objective": "Why now is the time for HubSpot's growth strategy.",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}